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Intercom’s pricing page just prior to their focus shift on AI. Mix of seat-based and usage-based pricing.

A strong entry-level pricing page with 3 pricing tiers and no freemium offering

Featuring four pricing tiers, including a free trial and enterprise offerings

See how this established sales funnel product could improve its own pricing page

With multiple product lines, Semrush uses clever design to reduce visual clutter

Subtle tooltips help define feature terminology to highlight value and cut down on content overload.

Contentful playfully highlights their German roots with an illustrated 404 page

Intercom turns their visitor’s mishap of landing on the wrong page into an opportunity to demo their chat product.

Rather than using the 404 to help users find another page, Vercel redirects them to the login screen.

Amplitude features popular resources and provides a search and filter option for ease of use

Calendly chooses to combine customer stories, guides and blog posts on their Resources landing page

Contentful improved the design of their branded card images over time, but could benefit from including resource filters