Lean Design

Brand Personality Quiz

Need help writing marketing content or solidifying your look and feel? Take the first step to discover your company’s unique qualities and attract your ideal audience. 

  • Prioritize key brand messaging
  • Establish cohesive visual design
  • Learn from concrete examples

How it Works

Instant learning for quick results

With each brand-building decision, you’ll be prompted to check that your priorities overlap with your customers’ so you spend your money, time and energy where it matters most.

Step 1
Take the Quiz

Discover how deep customer motivations can drive your brand development


Step 2
Verbalize & Visualize

Get concrete with words and images to solidify your voice and visual brand


Step 3
Design & Messaging

Use our tools and templates to create branded marketing and products


More meaning. Less Waste.

Reinforce your company’s unique strengths and map them to customer desires.