Explore Your Brand Personality
Ruler, Judge, Patriarch
Summary of Your Brand Personality
You are driven by a sense of personal integrity. Your values are deeply rooted and focus on supporting equality and maintaining a role as a responsible member of your community. You see others as equals and are not out for personal gain. You find value in the collective and trust the inherent good of humanity.
“If civilization is to survive, we must cultivate the science of human relationships—the ability of all peoples, of all kinds, to live together, in the same world at peace.”
Franklin D. Roosevelt
To bring stability through structure, order to chaos.
Best suited for audiences who want security, stability, or to be associated with high status products and services. Brands who help people get organized, or whose products and services come with a lifetime guarantee are also good candidates for this archetype.
Rank, status and tradition. Inherited responsibility. Nobility and stability.
A sense of entitlement, dictatorship, greed and self-service. Irrelevance.
Nelson Mandella, Queen Elizabeth II, The Pope
Dig Deeper: Get the Sovereign Brand Guide
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