Your Company’s Brand Archetype
Sovereign
Ruler, Judge, Patriarch, Matriarch
Step 1: Verify Your Archetype
Order and organization follow you everywhere you go. You are a model of proper behavior and a symbol of privilege and royalty. Constantly under the watchful eye of others, you maintain a dignity and class and are cautious with your words and actions. You hold closely to traditions and carry a sense of status. Your brand is associated with dignity, benevolence and serenity.
Strengths
Rank, status and tradition. Inherited responsibility. Nobility and stability.
Challenges
A sense of entitlement, dictatorship, greed and self-service. Irrelevance.
Primary Motivation
To bring stability through structure, order to chaos.
Audience Appeal
Best suited for audiences who want security, stability, or to be associated with high status products and services. Brands who help people get organized, or whose products and services come with a lifetime guarantee are also good candidates for this archetype.
Examples
Nelson Mandella, Queen Elizabeth II, The Pope
Quote
“If civilization is to survive, we must cultivate the science of human relationships—the ability of all peoples, of all kinds, to live together, in the same world at peace.”
– Franklin D. Roosevelt
Sovereign Brand Examples
See how other brands have translated these strengths into visual design.
Click to enlarge images
Gents Club, designed by Tough Slate Design, features a dark palette and luxurious fonts to illuminate their quality.
Step 2: Align your Brand’s Visual Design with your Archetype
Our Lean Design Kits are the fastest way to launch a professional brand across print and screen. These ready-to-use brand guidelines are made to match your archetype, allowing your startup to build a scalable brand within hours, for a fraction of the cost of hiring a professional designer. Share the Design Kit with your teammates or contractors, and use the step-by-step instructions to keep your brand consistent across tools like Squarespace, MailChimp, Stripe and more.
Sovereign Design Kits
Available in 5 color options with both light and dark themes. All Design Kits: $2,700
Included in Every Design Kit
Font Selections & Hierarchy
Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.
Versatile Color Palette
Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.
Image Style
Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.
Swag Selection
Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.
Icon Style
Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.
Step-by Step Instructions
Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.
✔️ Brand Launch Checklist
✔️ Design Kit Implementation Checklist
✔️ Matching One Sheet Template
✔️ Supports Light & Dark Themes
✔️ Tested for Accessibility Standards
✔️ Cloud-based—always in sync
Two 30-min Consultations
Get brand-building guidance from Founder & Design Strategist, Kari Kay. Choose when to use your consultations within 90 days of purchase.
Kari brings nearly 20 years of professional brand and product design experience, working across Fortune 100s, Fortune 500s, mid-market enterprises, small businesses, NGOs and startups in a variety of industries.
