Your Company’s Brand Archetype


Ruler, Judge, Patriarch, Matriarch

Step 1: Verify Your Archetype

Order and organization follow you everywhere you go. You are a model of proper behavior and a symbol of privilege and royalty. Constantly under the watchful eye of others, you maintain a dignity and class and are cautious with your words and actions. You hold closely to traditions and carry a sense of status. Your brand is associated with dignity, benevolence and serenity.

Sovereign Brand Examples

Click to enlarge images

Gents Club, designed by Tough Slate Design, features a dark palette and luxurious fonts to illuminate their quality.

Le Château, designed by Grabuge, allows guests to feel like royalty with historical paintings, heraldry and French flair.

Great Heights, a jewelry brand designed by Red Antler, captures modern refinement with elegant fonts and intimate photography.

Step 2: Align your Brand’s Visual Design with your Archetype

Our Lean Design Kits are the fastest way to launch a professional brand across print and screen. These ready-to-use brand guidelines are made to match your archetype, allowing your startup to build a scalable brand within hours, for a fraction of the cost of hiring a professional designer. Share the Design Kit with your teammates or contractors, and use the step-by-step instructions to keep your brand consistent across tools like Squarespace, MailChimp, Stripe and more.

Sovereign Design Kits

Included in Every Design Kit

Font Selections & Hierarchy

Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.

Versatile Color Palette

Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.

Image Style

Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.

Swag Selection

Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.

Step-by Step Instructions

Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.

✔️ Brand Launch Checklist

✔️ Design Kit Implementation Checklist

✔️ Matching One Sheet Template

✔️ Supports Light & Dark Themes

✔️ Tested for Accessibility Standards

✔️ Cloud-based—always in sync

Two 30-min Consultations

Need help selecting a Design Kit?

Free Consultation