Lumen Design Kit
This Design Kit suits sophisticated brands targeting an elite group. Your audience would be drawn to this look & feel for its classic, upscale qualities.
Whether your offerings center around leather goods, fashion, fine wines, luxury vacations, rare books, and beyond, you’ll enjoy the elegance and simplicity created by the balanced color palette, font selections, and traditional photography style.
Ideal for these brand archetypes:
Elite, Focused, Powerful, Refined, Serious, Sophisticated, Strong, Upscale
Select from 5 Color Palettes
Color Palette Options
Included in Every Design Kit
Font Selections & Hierarchy
Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.
Versatile Color Palette
Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.
Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.
Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.
Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.
Step-by Step Instructions
Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.
✔️ Brand Launch Checklist
✔️ Design Kit Implementation Checklist
✔️ Matching One Sheet Template
✔️ Supports Light & Dark Themes
✔️ Tested for Accessibility Standards
✔️ Cloud-based—always in sync