Your Company’s Brand Personality
Sovereign
Ruler, Judge, Patriarch
Step 1: Verify Your Archetype
Order and organization follow you everywhere you go. You are a model of proper behavior and a symbol of privilege and royalty. Constantly under the watchful eye of others, you maintain a dignity and class and are cautious with your words and actions. You hold closely to traditions and carry a sense of status. Your brand is associated with dignity, benevolence and serenity.
Examples
Nelson Mandella, Queen Elizabeth II, The Pope
Quote
“If civilization is to survive, we must cultivate the science of human relationships—the ability of all peoples, of all kinds, to live together, in the same world at peace.”
FRANKLIN D. ROOSEVELT
Strengths
Rank, status and tradition. Inherited responsibility. Nobility and stability.
Challenges
A sense of entitlement, dictatorship, greed and self-service. Irrelevance.
Audience Appeal
Best suited for audiences who want security, stability, or to be associated with high status products and services. Brands who help people get organized, or whose products and services come with a lifetime guarantee are also good candidates for this archetype.
Primary Motivation:
To bring stability through structure, order to chaos.
See how other brands have conveyed similar strengths through their visual design:
Gents Club, designed by Tough Slate Design, features a dark palette and luxurious fonts to illuminate their quality.
Le Château, designed by Grabuge, allows guests to feel like royalty with historical paintings, heraldry and French flair.
Great Heights, a jewelry brand designed by Red Antler, captures modern refinement with elegant fonts and intimate photography.
Step 2: Select a Design Kit
Build your professional brand with our ready-to-use guidelines. Copy & paste your new look & feel to keep your brand consistent across tools like Squarespace, MailChimp, Square and more.
