Explore Your Brand Personality


Outlaw, Nonconformist, Revolutionary

Step 2: Translate this message into visual design for your brand.

Mood Boards

Summary of Your Brand Personality

Fed up by injustices, you become an instigator of social change, and the voice for the voiceless. You aren’t just a leader, you are a force to be reckoned with. You waste no time with conventional methods that stand in the way of progress, and are comfortable challenging the status quo. You’re bold, courageous and powerful, and you use your energy to help those who fear being victimized.

“If you can’t spot the sucker in the first half hour at the table, then you are the sucker.”

Mike McDermott, Founders

Primary Motivation:
To bring change through rallying others to action

Audience Appeal

Best suited for audiences who are fed up with a situation and demand change. Your courage to speak up on others’ behalf encourages people to stand up for their beliefs.


Unafraid of risk or challenges. Natural leader. Progressive and provocative. Brave, honest and open to experimentation.


Seen as reckless and bullheaded. Susceptible to being fueled by hate or anger, and dwelling on negative thoughts. Loss of boundaries to the point of lawlessness or criminal behavior. Fanaticism.


Banksy, James Dean, C. S. Lewis

Step 2: Translate this message into visual design for your brand.

Mood Boards

Dig Deeper: Get the Rebel Guide

Quick-start Guide

Transform your Brand

Learn the tricks that established companies have used to create memorable brands that connect with their audience and stand the test of time.

  • Rebel Brand Examples
  • Detailed Brand Teardown
  • Brand Messaging Tips
  • Font Recommendations
  • Color Recommendations