Explore Your Brand Personality


Guardian, Samaritan, Healer

Summary of Your Brand Personality

You are famously unselfish, willing to help out at a moment’s notice. You are devoted to caring for others, through providing reassurance, service, advice, lending an ear or a hand, always with an open heart. You are compassionate, generous, self-sacrificing and patient, in addition to being a highly-competent and skilled multitasker. You radiate optimism and keep calm in a crisis. Your positivity and helpful attitude make you attractive and approachable.

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Maya Angelou

Primary Motivation:
To bring stability through structure, order to chaos

Audience Appeal

Best suited for audiences looking for a place to belong. You help people feel comfortable and connected with others.


Altruism, compassion, empathy and patience.


Inability to say no. Fear of instability and lack or loss of balance due to overcommitment or overcompromise.


Mary Poppins, Mrs. Doubtfire, Wall•E

Step 2: Translate this message into visual design for your brand.

Mood Boards