Explore Your Brand Personality
Hero
Warrior, Crusader, Rescuer
Summary of Your Brand Personality
You are capable of great acts of strength and bravery. You see it as your duty to overcome great obstacles in service to others, and are willing to risk your own well-being for the sake of those you look to protect. You are admired for your stamina, self-sacrificial attitude, and courage to triumph over evil. A constant learner, you seek to understand the inner workings of your being while coping with difficult situations and shifting challenges. Your core differentiator is in your sacrifice to achieve transformation.
“To avoid action when justice is at stake demonstrates a lack of courage.”
Gichin Funakoshi
Primary Motivation:
Risk and mastery—working hard to see change
Audience Appeal
Best suited for audiences looking for a leader to guide them through a transformation or unjust situation. You come alongside others to help them achieve what they have dreamt of, and inspire them through your strength and determination to succeed.
Strengths
Self-sacrifice, endurance, faith, courage. Desire for redemption and transformation.
Challenges
Arrogance. Delusions of grandeur and self-importance. Temptation of power.
Examples
Atticus Finch, Mia Hamm, John Walsh (America’s Most Wanted)
Dig Deeper: Get the Hero Guide
Quick-Start Guide
Transform Your Brand
Learn the tricks that established companies have used to create memorable brands that connect with their audience and stand the test of time.
- Hero Brand Examples
- Detailed Brand Teardown
- Brand Messaging Tips
- Font Recommendations
- Color Recommendations
