Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide


Select from 5 Color Palettes

Color Palette Options

Anderson Design Kit

This Design Kit suits brands with a friendly, modern and approachable vibe. Your audience would be drawn to this look & feel for its welcoming, comfortable and energizing qualities.

Whether your offerings center around outdoor gear, music-lover apps, educational content, tech gadget repair, and beyond, you’ll enjoy the versatility and upbeat attitude evident in the bright, balanced color palette, font selections, friendly icons and warm photography style.

Ideal for these brand archetypes:




Friendly, Energetic, Clean, Approachable, Minimalist, Bright, Modern, Fun

What’s Included

Color Palette Options

Choose from one of 5 color options, or upgrade to work with us on a fully custom branded color palette. We’ll guide you to colors that resonate with your company and audience, and set you apart from competitors.

Two 30-min Consultations

Get expert support for your brand and marketing questions from Founder & Creative Director, Kari Kay. Choose when to use your consultations within 90 days of purchase.

Kari has spent the past 15 years working with brands big and small. Her focus has primarily been on helping tech companies scale from day one to year five. However, her experience spans a variety of industries, including food and beverage, healthcare, education, wellness, fitness and more.

Font Selections & Hierarchy

Give your documents and website an instant facelift with recommended font weights and sizes for headings, paragraphs, subheadings, and more.

Versatile Color Palette

Keep your colors consistent across print, swag and screen with professionally selected colors. Colors are listed in Pantone, RGB, CMYK & HEX formats.

Photography Style

Photos play a central role in your look & feel, and in your ability to communicate ideas. Learn how to select and style your images to complete your polished look.

Swag Selection

Your company might not feel real until you have the t-shirt to prove it. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons are essential for quickly relaying concepts and catching users eyes as they scan through information. We include a selection of icons to embellish your work.

How-to Guide

This 12+ page guide shows you how to apply your design specs to collateral, swag, products & websites. Industry secrets and lifetime updates included.

Easy to Use

Perfect for a Variety of Businesses

Our Design Kits are great for companies that offer services or that focus on digital products.

  • SaaS Companies
  • Developers
  • Copywriters
  • Consultants
  • Physicians
  • Fitness Coaches
  • Stylists
  • Authors
  • Educators / Thought Leaders
  • Speakers
  • eCommerce
  • and more…

Compatible with Any App, Platform or File Type

Professionally Designed for Non-Designers

Take the guesswork out of applying your colors and fonts, or choosing images for your marketing materials.

Effortlessly Share with Team Members & Contractors

Managing assets between collaborators can become a job in itself. Lean Design Kits act as a style guide with all the important design details in one place. Share a single link and reduce the back-and-forth.

Available as a digital PDF or cloud-based reference guide.

When to Use a Design Kit

Launch a New Brand

Accelerate your growth by building your ideas on a solid, scalable foundation.

Save Time Hunting & Tweaking

Get your look & feel right the first time. Simply copy & paste directly from the provided guide to create consistently branded documents, web pages, social media and more.

Update Your Existing Look & Feel

Elevate your image and get your team on the same page with a consistent look & feel.

See Instant Improvements

Apply your Design Kit during any point in your growth to solidify your look and create a memorable presence. Instead of trying out a new look with each product or piece of collateral, our comprehensive Design Kit allows you to reduce design work for you and your team with plug n’ play design.


Lean Design Kit


  • Font Selection
  • Color Palette (Choose from 5 palettes)
  • Icon Family Selection
  • Photography Style
  • Swag Specs
  • How-to Guide (PDF)
  • Two 1-on-1 Consultations

Assets provided as a single .zip file download.

Lean Design Kit Add-ons

+ $700/each

  • Custom color palette
  • Collection of curated stock photos
  • Additional font styles for website or product
  • Dynamic brand assets and style guide

Use your look & feel as a strategic advantage.

Purchase Design Kit


What if I’m not sure if this is the right kit for my company?
We created the Lean Design Brand Personality Quiz and corresponding Lean Design Mood Boards to help you narrow down the right kit for you. If you haven’t taken the quiz yet, start here

If you’re still not sure you’ve found the right fit, schedule a consultation here

Are logo design services included in Lean Design Kits?
Logo design isn’t currently included in our Lean Design Kits. However, if this is something you’re looking for, please drop us a line here

What if our company already has brand colors, but we just want them tweaked a little?
We can work with that! Select the Custom color palette upgrade when you purchase your Design Kit.

What if I don’t think I need everything in the Lean Design Kit, like icon selections or photo styling?
While we allow you to add to your Lean Design Kit, we don’t offer more pared down kits. Lean Design Kits are meant to provide a cohesive look and feel for your brand in a shareable, documented format for collaborators.

Lean Design Kits include the essentials needed to create a foundational design system so companies can move away from building their brand piece-by-piece. By doing this, we help your company look more polished and eliminate the inefficiencies of building piecemeal. Hodge-podge design can quickly spoil efforts to connect with your audience. It also wastes a lot of your time making decisions and crafting marketing materials.

Bring your message and design together for scalable growth.

Purchase Design Kit