Your Company’s Brand Archetype
Hero
Warrior, Crusader, Rescuer
Step 1: Verify Your Archetype
You are capable of great acts of strength and bravery. You see it as your duty to overcome great obstacles in service to others, and are willing to risk your own well-being for the sake of those you look to protect. You are admired for your stamina, self-sacrificial attitude, and courage to triumph over evil. A constant learner, you seek to understand the inner workings of your being while coping with difficult situations and shifting challenges. Your core differentiator is in your sacrifice to achieve transformation.
Strengths
Self-sacrifice, endurance, faith, courage. Desire for redemption and transformation.
Challenges
Arrogance. Delusions of grandeur and self-importance. Temptation of power.
Primary Motivation
Risk and mastery—working hard to see change
Audience Appeal
Best suited for audiences looking for a leader to guide them through a transformation or unjust situation. You come alongside others to help them achieve what they have dreamt of, and inspire them through your strength and determination to succeed.
Examples
Atticus Finch, Mia Hamm, John Walsh (America’s Most Wanted)
Quote
“To avoid action when justice is at stake demonstrates a lack of courage.”
– Gichin Funakoshi
Hero Brand Examples
See how other brands have translated these strengths into visual design.
Click to enlarge images
Dynamo, a fundraising software brand designed by Mast, makes the most of every element, featuring a bold color palette, large imagery and clean typeface.
Step 2: Align your Brand’s Visual Design with your Archetype
Our Lean Design Kits are the fastest way to launch a professional brand across print and screen. These ready-to-use brand guidelines are made to match your archetype, allowing your startup to build a scalable brand within hours, for a fraction of the cost of hiring a professional designer. Share the Design Kit with your teammates or contractors, and use the step-by-step instructions to keep your brand consistent across tools like Squarespace, MailChimp, Stripe and more.
Hero Design Kits
Available in 5 color options with both light and dark themes. All Design Kits: $2,700
Included in Every Design Kit
Font Selections & Hierarchy
Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.
Versatile Color Palette
Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.
Image Style
Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.
Swag Selection
Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.
Icon Style
Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.
Step-by Step Instructions
Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.
✔️ Brand Launch Checklist
✔️ Design Kit Implementation Checklist
✔️ Matching One Sheet Template
✔️ Supports Light & Dark Themes
✔️ Tested for Accessibility Standards
✔️ Cloud-based—always in sync
Two 30-min Consultations
Get brand-building guidance from Founder & Design Strategist, Kari Kay. Choose when to use your consultations within 90 days of purchase.
Kari brings nearly 20 years of professional brand and product design experience, working across Fortune 100s, Fortune 500s, mid-market enterprises, small businesses, NGOs and startups in a variety of industries.
