Your Company’s Brand Archetype


Warrior, Crusader, Rescuer

Step 1: Verify Your Archetype

You are capable of great acts of strength and bravery. You see it as your duty to overcome great obstacles in service to others, and are willing to risk your own well-being for the sake of those you look to protect. You are admired for your stamina, self-sacrificial attitude, and courage to triumph over evil. A constant learner, you seek to understand the inner workings of your being while coping with difficult situations and shifting challenges. Your core differentiator is in your sacrifice to achieve transformation.

Hero Brand Examples

Click to enlarge images

Dynamo, a fundraising software brand designed by Mast, makes the most of every element, featuring a bold color palette, large imagery and clean typeface.

MEISTER, designed by TS/D Agency, radiates boldness and optimism using punches of sunny yellow, precise grid structure, succinct type and repeated arrows.

Betterment, a fintech brand designed by Red Antler, breaks industry norms by making bold claims in large type, and using a cool, energetic color palette.

Step 2: Align your Brand’s Visual Design with your Archetype

Our Lean Design Kits are the fastest way to launch a professional brand across print and screen. These ready-to-use brand guidelines are made to match your archetype, allowing your startup to build a scalable brand within hours, for a fraction of the cost of hiring a professional designer. Share the Design Kit with your teammates or contractors, and use the step-by-step instructions to keep your brand consistent across tools like Squarespace, MailChimp, Stripe and more.

Hero Design Kits

Included in Every Design Kit

Font Selections & Hierarchy

Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.

Versatile Color Palette

Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.

Image Style

Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.

Swag Selection

Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.

Step-by Step Instructions

Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.

✔️ Brand Launch Checklist

✔️ Design Kit Implementation Checklist

✔️ Matching One Sheet Template

✔️ Supports Light & Dark Themes

✔️ Tested for Accessibility Standards

✔️ Cloud-based—always in sync

Two 30-min Consultations

Need help selecting a Design Kit?

Free Consultation