Your Company’s Brand Personality


Warrior, Crusader, Rescuer

Step 1: Verify Your Archetype

You are capable of great acts of strength and bravery. You see it as your duty to overcome great obstacles in service to others, and are willing to risk your own well-being for the sake of those you look to protect. You are admired for your stamina, self-sacrificial attitude, and courage to triumph over evil. A constant learner, you seek to understand the inner workings of your being while coping with difficult situations and shifting challenges. Your core differentiator is in your sacrifice to achieve transformation.


Atticus Finch, Mia Hamm, John Walsh (America’s Most Wanted)


“To avoid action when justice is at stake demonstrates a lack of courage.”


Self-sacrifice, endurance, faith, courage. Desire for redemption and transformation.


Arrogance. Delusions of grandeur and self-importance. Temptation of power.

Audience Appeal

Best suited for audiences looking for a leader to guide them through a transformation or unjust situation. You come alongside others to help them achieve what they have dreamt of, and inspire them through your strength and determination to succeed.

Primary Motivation:
Risk and mastery—working hard to see change

See how other brands have conveyed similar strengths through their visual design:

Dynamo, a fundraising software brand designed by Mast, makes the most of every element, featuring a bold color palette, large imagery and clean typeface.

MEISTER, designed by TS/D Agency, radiates boldness and optimism using punches of sunny yellow, precise grid structure, succinct type and repeated arrows.

Betterment, a fintech brand designed by Red Antler, breaks industry norms by making bold claims in large type, and using a cool, energetic color palette.

Step 2: Select a Design Kit

Build your professional brand with our ready-to-use guidelines. Copy & paste your new look & feel to keep your brand consistent across tools like Squarespace, MailChimp, Square and more!

Step 3: Get Matching Collateral

Launch faster and save yourself from hair-on-fire design emergencies. Our collateral templates are formatted to match your selected Design Kit. Purchase as-needed, starting at $20 each.

Pitch Deck Template
Presentation Template
One Sheet Template

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