Explore Your Brand Personality
Creator
Artist, Storyteller, Visionary
Summary of Your Brand Personality
You are highly imaginative and a gifted communicator. You are driven by a need to express your unique point of view and to create meaning in an otherwise chaotic environment. Others admire your honed aesthetic and sense of taste, and value your originality. You are driven to achieve, are dedicated to your craft and willing to put in the hard work to become a cultural pioneer.
“I am always doing things I can’t do—that’s how I get to do them.”
Pablo Picasso
Primary Motivation:
To bring stability through structure and creative process
Audience Appeal
Best suited for audiences who desire self-expression, a do-it-yourself option, or are looking for a creative outlet. They prefer innovations that bring beauty or a level of control to their world.
Strengths
Developed aesthetic. Hard working. Imaginative and creative. Tendency to think nonlinearly, exploring ideas and connections that others may overlook. Ability to express unique thought. Nonconformity.
Challenges
Perfectionism, coupled with a fear of mediocrity and judgment. Negative moods brought on by failing to create meaningful expressions. Overdramatization.
Examples
Richard Branson, Julia Child, Herman Miller
Dig Deeper: Get the Creator Guide
Quick-start Guide
Transform your Brand
Learn the tricks that established companies have used to create memorable brands that connect with their audience and stand the test of time.
- Creator Brand Examples
- Detailed Brand Teardown
- Brand Messaging Tips
- Font Recommendations
- Color Recommendations
