Your Company’s Brand Archetype
Creator
Artist, Storyteller, Visionary
Step 1: Verify Your Archetype
You are highly imaginative and a gifted communicator. You are driven by a need to express your unique point of view and to create meaning in an otherwise chaotic environment. Others admire your honed aesthetic and sense of taste, and value your originality. You are driven to achieve, are dedicated to your craft and willing to put in the hard work to become a cultural pioneer.
Strengths
Developed aesthetic. Hard working. Imaginative and creative. Tendency to think nonlinearly, exploring ideas and connections that others may overlook. Ability to express unique thought. Nonconformity.
Challenges
Perfectionism, coupled with a fear of mediocrity and judgment. Negative moods brought on by failing to create meaningful expressions. Overdramatization.
Primary Motivation
To bring stability through structure and creative process
Audience Appeal
Best suited for audiences who desire self-expression, a do-it-yourself option, or are looking for a creative outlet. They prefer innovations that bring beauty or a level of control to their world.
Examples
Richard Branson, Julia Child, Herman Miller
Quote
“I am always doing things I can’t do—that’s how I get to do them.”
– Pablo Picasso
Creator Brand Examples
See how other brands have translated these strengths into visual design.
Click to enlarge images
Even, a personalized headphones brand designed by Motto, showcases an expressive, elegant look through bold colors, sleek fonts and action photos.
Matter Made, a luxury housewares brand designed by Lotta Nieminen, uses sparse layouts, earthy colors and sleek fonts to convey quality.
Marina Vakulenko, a haircare brand designed by Serhii Shakh, achieves an edgy look with flash photography, high contrast patterns and mixed type styles.
Step 2: Align your Brand’s Visual Design with your Archetype
Our Lean Design Kits are the fastest way to launch a professional brand across print and screen. These ready-to-use brand guidelines are made to match your archetype, allowing your startup to build a scalable brand within hours, for a fraction of the cost of hiring a professional designer. Share the Design Kit with your teammates or contractors, and use the step-by-step instructions to keep your brand consistent across tools like Squarespace, MailChimp, Stripe and more.
Creator Design Kits
Available in 5 color options with both light and dark themes. All Design Kits: $2,700
Included in Every Design Kit
Font Selections & Hierarchy
Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.
Versatile Color Palette
Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.
Image Style
Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.
Swag Selection
Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.
Icon Style
Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.
Step-by Step Instructions
Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.
✔️ Brand Launch Checklist
✔️ Design Kit Implementation Checklist
✔️ Matching One Sheet Template
✔️ Supports Light & Dark Themes
✔️ Tested for Accessibility Standards
✔️ Cloud-based—always in sync
Two 30-min Consultations
Get brand-building guidance from Founder & Design Strategist, Kari Kay. Choose when to use your consultations within 90 days of purchase.
Kari brings nearly 20 years of professional brand and product design experience, working across Fortune 100s, Fortune 500s, mid-market enterprises, small businesses, NGOs and startups in a variety of industries.
