Your Company’s Brand Personality
Creator
Artist, Storyteller, Visionary
Step 1: Verify Your Archetype
You are highly imaginative and a gifted communicator. You are driven by a need to express your unique point of view and to create meaning in an otherwise chaotic environment. Others admire your honed aesthetic and sense of taste, and value your originality. You are driven to achieve, are dedicated to your craft and willing to put in the hard work to become a cultural pioneer.
Examples
Richard Branson, Julia Child, Herman Miller
Quote
“I am always doing things I can’t do—that’s how I get to do them.”
PABLO PICASSO
Strengths
Developed aesthetic. Hard working. Imaginative and creative. Tendency to think nonlinearly, exploring ideas and connections that others may overlook. Ability to express unique thought. Nonconformity.
Challenges
Perfectionism, coupled with a fear of mediocrity and judgment. Negative moods brought on by failing to create meaningful expressions. Overdramatization.
Audience Appeal
Best suited for audiences who desire self-expression, a do-it-yourself option, or are looking for a creative outlet. They prefer innovations that bring beauty or a level of control to their world.
Primary Motivation:
To bring stability through structure and creative process
See how other brands have conveyed similar strengths through their visual design:
Even, a personalized headphones brand designed by Motto, showcases an expressive, elegant look through bold colors, sleek fonts and action photos.
Matter Made, a luxury housewares brand designed by Lotta Nieminen, uses sparse layouts, earthy colors and sleek fonts to convey quality.
Marina Vakulenko, a haircare brand designed by Serhii Shakh, achieves an edgy look with flash photography, high contrast patterns and mixed type styles.
Step 2: Select a Design Kit
Build your professional brand with our ready-to-use guidelines. Copy & paste your new look & feel to keep your brand consistent across tools like Squarespace, MailChimp, Square and more.
