Explore Your Brand Personality
Citizen
Advocate, Networker, The Regular Guy/Girl
Summary of Your Brand Personality
You are driven by a sense of personal integrity. Your values are deeply rooted and focus on supporting equality and maintaining a role as a responsible member of your community. You see others as equals and are not out for personal gain. You find value in the collective and trust the inherent good of humanity.
“You have everything you need to build something far bigger than yourself.”
Seth Godin, In Tribes
Primary Motivation:
Social belonging, community building
Audience Appeal
Best suited for audiences looking for a place to belong. You help people feel comfortable and connected with others.
Strengths
Stewardship, altruism and respect. Equality and fairness. Hard-working and people-oriented. A naturally good listener.
Challenges
Being apathetic or presenting an air of self-righteousness. Rebelliousness and recklessness.
Examples
Rachel Ray, Chris Anderson (curator of TED), Rosa Parks
Dig Deeper: Get the Citizen Guide
Quick-Start Guide
Transform Your Brand
Learn the tricks that established companies have used to create memorable brands that connect with their audience and stand the test of time.
- Citizen Brand Examples
- Detailed Brand Teardown
- Brand Messaging Tips
- Font Recommendations
- Color Recommendations
