Explore Your Brand Personality


Advocate, Networker, The Regular Guy/Girl

Summary of Your Brand Personality

You are driven by a sense of personal integrity. Your values are deeply rooted and focus on supporting equality and maintaining a role as a responsible member of your community. You see others as equals and are not out for personal gain. You find value in the collective and trust the inherent good of humanity.

“You have everything you need to build something far bigger than yourself.”

Seth Godin, In Tribes

Primary Motivation:
Social belonging, community building

Audience Appeal

Best suited for audiences looking for a place to belong. You help people feel comfortable and connected with others.


Stewardship, altruism and respect. Equality and fairness. Hard-working and people-oriented. A naturally good listener.


Being apathetic or presenting an air of self-righteousness. Rebelliousness and recklessness.


Rachel Ray, Chris Anderson (curator of TED), Rosa Parks

Step 2: Translate this message into visual design for your brand.

Mood Boards

Dig Deeper: Get the Citizen Guide

Quick-Start Guide

Transform Your Brand

Learn the tricks that established companies have used to create memorable brands that connect with their audience and stand the test of time.

  • Citizen Brand Examples
  • Detailed Brand Teardown
  • Brand Messaging Tips
  • Font Recommendations
  • Color Recommendations