Your Company’s Brand Personality
Citizen
Advocate, Networker, The Regular Guy/Girl
Step 1: Verify Your Archetype
Your business decisions are driven by a sense of personal integrity. Your values are deeply rooted and focus on supporting equality and maintaining a role as a responsible member of your community. You see others as equals and are not out for personal gain. You find value in the collective and trust the inherent good of humanity.
Examples
Rachel Ray, Chris Anderson (curator of TED), Rosa Parks
Quote
“You have everything you need to build something far bigger than yourself.”
Seth Godin, In Tribes
Strengths
Stewardship, altruism and respect. Equality and fairness. Hard-working and people-oriented. A naturally good listener.
Challenges
Being apathetic or presenting an air of self-righteousness. Rebelliousness and recklessness.
Audience Appeal
Best suited for audiences looking for a place to belong. You help people feel comfortable and connected with others.
Primary Motivation:
Social belonging, community building
See how other brands have conveyed similar strengths through their visual design:
3S, designed by HAM, features bold colors and minimalist geometric shapes to appear friendly and energetic.
Harbourvore, designed by Seachange, features a bold orange color, silly nautical illustrations and a playful name.
Mixt, designed by Character, uses a geometric logo and casual photography style to convey transparency.
Step 2: Select a Design Kit
Build your professional brand with our ready-to-use guidelines. Copy & paste your new look & feel to keep your brand consistent across tools like Squarespace, MailChimp, Square and more!
