Design solutions built for growing startups and the agencies that serve them
From brand alignment to execution-ready design resources, Lean Design for Startups gives you the tools to move fast, stay consistent, and look polished—without big agency overhead.
The Lean Design for Startups System
Our solutions are modular. Use them individually, or combine them for an end-to-end system that helps your team define your brand, design content, and keep assets organized as you scale. Together, they solve your most pressing design needs: clarity, speed, and cohesiveness.
Design Kits
Ready-to-use guidelines that make you look polished from day one
Brand Portal
Your central hub for brand assets, style guides, and vision
Library
A curated, B2B SaaS resource for design inspiration and teardowns
Design Kits
Instant brand polish, without the cost and delay of custom design work
The colors, fonts, and style guide startups need to present a cohesive brand for print, web and swag. Design Kits include detailed implementation instructions to keep your team consistent. Simply copy-and-paste your content into branded templates of your choosing.
Brand Portal
Your single source of truth for everything brand-related
Capture a succinct strategic view of your company’s brand to unblock marketers, designers, writers, and builders. Eliminate version control chaos and guideline deviation with a single shareable link.
Library
Inspiration and analysis for B2B SaaS design
Avoid blank-page syndrome with curated B2B SaaS design examples. Detailed teardowns help your team shortcut research, improve design conversations and evaluate various implementation approaches.
How the Pieces Work Together
Startup Launching Quickly
Take the quiz, get matched with a Design Kit, and use the Library for ongoing inspiration.
Team Rebrand or Scaling
Brand Portal keeps alignment, Design Kit guides execution, Library fuels campaigns.
Agencies & Contractors
Bundle all three products to provide client-ready brand systems that scale.
How Agencies Use Lean Design for Startups
Deliver polished design systems to your clients faster and more profitably. Free up your team to focus on strategy and execution instead of repetitive design work
- Provide clients with ready-to-go Design Kits that elevate their brand without costly design hires.
- Use the Brand Portal to streamline collaboration, reduce back-and-forth and keep client work organized even with staff turnover.
- Tap into the Library for inspiration, examples, and benchmarks that help your clients understand what works.
How it Works
Step 1
Identify your brand archetype
Take the free quiz on your own or with your team
Step 2
Choose your Design Kit
Get guidelines made to match your brand archetype and color preference
Step 3
Apply your new look
Roll out consistent, polished branding across decks, websites, campaigns, & more
Get actionable brand insights—take the free 3-minute quiz
Add Lean Design to your client services.
Deliver better results without expanding your design team.