Explore Your Brand Personality
Sage
Scholar, Teacher, Expert
Summary of Your Brand Personality
You respond well to expert opinion but tend towards skepticism. The pursuit of intellectual hobbies and cognitive fulfillment take up much of your time and energy. You are motivated to maintain autonomy and seek truth above all else. Learning for the sake of learning allows you to develop independent, objective opinions apart from the masses.
“A room without books is like a body without a soul.”
Marcus Tulles Cicero
Primary Motivation:
To bring change through knowledge of the fundamental laws of how the universe works.
Audience Appeal
Best suited for audiences looking for a voice of wisdom, practical analysis and deep knowledge. Your expertise guides others to a place of freedom.
Strengths
Intelligence. Pursues truth and clear thinking. Values rational decision-making. Approaches decisions with caution. Thorough and diligent, and a particularly gifted researcher.
Challenges
Fear of appearing foolish, being tricked or making poor, or uninformed decisions. Susceptible to feeling disconnected or detached. May tend toward dogmatism, arrogance or self-righteousness. Slow to take action.
Examples
Mr. Miyagi, Gandalf, Deepak Chopra
Dig Deeper: Get the Sage Guide
Quick-start Guide
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Learn the tricks that established companies have used to create memorable brands that connect with their audience and stand the test of time.
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