Explore Your Brand Personality


Scholar, Teacher, Expert

Step 2: Translate this message into visual design for your brand.

Mood Boards

Summary of Your Brand Personality

You respond well to expert opinion but tend towards skepticism. The pursuit of intellectual hobbies and cognitive fulfillment take up much of your time and energy. You are motivated to maintain autonomy and seek truth above all else. Learning for the sake of learning allows you to develop independent, objective opinions apart from the masses.

“A room without books is like a body without a soul.”

Marcus Tulles Cicero

Primary Motivation:
To bring change through knowledge of the fundamental laws of how the universe works.

Audience Appeal

Best suited for audiences looking for a voice of wisdom, practical analysis and deep knowledge. Your expertise guides others to a place of freedom.


Intelligence. Pursues truth and clear thinking. Values rational decision-making. Approaches decisions with caution. Thorough and diligent, and a particularly gifted researcher.


Fear of appearing foolish, being tricked or making poor, or uninformed decisions. Susceptible to feeling disconnected or detached. May tend toward dogmatism, arrogance or self-righteousness. Slow to take action.


Mr. Miyagi, Gandalf, Deepak Chopra

Step 2: Translate this message into visual design for your brand.

Mood Boards

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