Your Company’s Brand Archetype
Sage
Scholar, Teacher, Expert
Step 1: Verify Your Archetype
You respond well to expert opinion but tend towards skepticism. The pursuit of intellectual hobbies and cognitive fulfillment take up much of your time and energy. You are motivated to maintain autonomy and seek truth above all else. Learning for the sake of learning allows you to develop independent, objective opinions apart from the masses.
Strengths
Intelligence. Pursues truth and clear thinking. Values rational decision-making. Approaches decisions with caution. Thorough and diligent, and a particularly gifted researcher.
Challenges
Fear of appearing foolish, being tricked or making poor, or uninformed decisions. Susceptible to feeling disconnected or detached. May tend toward dogmatism, arrogance or self-righteousness. Slow to take action.
Primary Motivation
To bring change through knowledge, referencing fundamental laws for how the universe works.
Audience Appeal
Best suited for audiences looking for a voice of wisdom, practical analysis and deep knowledge. Your expertise guides others to a place of freedom.
Examples
Mr. Miyagi, Gandalf, Deepak Chopra
Quote
“A room without books is like a body without a soul.”
– Marcus Tulles Cicero
Sage Brand Examples
See how other brands have translated these strengths into visual design
Click to enlarge images
Grail, a biotech brand designed by Character, features a cool color palette, close-up photography, understated typefaces and precise design details.
Nordic House, a dry cleaning specialist brand designed by Anagrama, presents a no-nonsense look with subdued colors, rigid grids and sharp fonts.
Clear, designed by Red Antler, supports a feeling of trust with a fresh color palette, playful photography, and relatable messaging.
Step 2: Align your Brand’s Visual Design with your Archetype
Our Lean Design Kits are the fastest way to launch a professional brand across print and screen. These ready-to-use brand guidelines are made to match your archetype, allowing your startup to build a scalable brand within hours, for a fraction of the cost of hiring a professional designer. Share the Design Kit with your teammates or contractors, and use the step-by-step instructions to keep your brand consistent across tools like Squarespace, MailChimp, Stripe and more.
Sage Design Kits
Available in 5 color options with both light and dark themes. All Design Kits: $2,700
Included in Every Design Kit
Font Selections & Hierarchy
Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.
Versatile Color Palette
Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.
Image Style
Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.
Swag Selection
Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.
Icon Style
Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.
Step-by Step Instructions
Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.
✔️ Brand Launch Checklist
✔️ Design Kit Implementation Checklist
✔️ Matching One Sheet Template
✔️ Supports Light & Dark Themes
✔️ Tested for Accessibility Standards
✔️ Cloud-based—always in sync
Two 30-min Consultations
Get brand-building guidance from Founder & Design Strategist, Kari Kay. Choose when to use your consultations within 90 days of purchase.
Kari brings nearly 20 years of professional brand and product design experience, working across Fortune 100s, Fortune 500s, mid-market enterprises, small businesses, NGOs and startups in a variety of industries.
