Your Company’s Brand Personality
Sage
Scholar, Teacher, Expert
Step 1: Verify Your Archetype
You respond well to expert opinion but tend towards skepticism. The pursuit of intellectual hobbies and cognitive fulfillment take up much of your time and energy. You are motivated to maintain autonomy and seek truth above all else. Learning for the sake of learning allows you to develop independent, objective opinions apart from the masses.
Examples
Mr. Miyagi, Gandalf, Deepak Chopra
Quote
“A room without books is like a body without a soul.”
MARCUS TULLES CICERO
Strengths
Intelligence. Pursues truth and clear thinking. Values rational decision-making. Approaches decisions with caution. Thorough and diligent, and a particularly gifted researcher.
Challenges
Fear of appearing foolish, being tricked or making poor, or uninformed decisions. Susceptible to feeling disconnected or detached. May tend toward dogmatism, arrogance or self-righteousness. Slow to take action.
Audience Appeal
Best suited for audiences looking for a voice of wisdom, practical analysis and deep knowledge. Your expertise guides others to a place of freedom.
Primary Motivation:
To bring change through knowledge of the fundamental laws of how the universe works.
See how other brands have translated similar strengths into visual design:
Grail, a biotech brand designed by Character, features a cool color palette, close-up photography, understated typefaces and precise design details.
Nordic House, a dry cleaning specialist brand designed by Anagrama, presents a no-nonsense look with subdued colors, rigid grids and sharp fonts.
Clear, designed by Red Antler, supports a feeling of trust with a fresh color palette, playful photography, and relatable messaging.
Step 2: Select a Design Kit
Build your professional brand with our ready-to-use guidelines. Copy & paste your new look & feel to keep your brand consistent across tools like Squarespace, MailChimp, Square and more.
