Your Company’s Brand Archetype


Companion, Romantic, Matchmaker, Hedonist

Step 1: Verify Your Archetype

You hold beauty and affection in high regard and place a high value on sensory experiences. You are motivated to attract and give nurturing and intimate love that goes beyond emotion to become a way of being. Your strength is in the transformative powers of your passion and devotion. You offer ideas that elevate the human experience.

Lover Brand Examples

Click to enlarge images

Womanhood, a lingerie brand designed by Claire Hartley, creates an approachable look using a soft, colorful palette, candid photos, bold fonts and playful hand-drawn illustrations.

Absoluta Flora, a luxury Italian flower boutique brand designed by Rebeka Arce, elevates their product using high contrast colors and fonts, and a distinctive, intimate photography style.

Naturalizer, a women’s shoe brand redesigned by Collins, features edgy sophistication using a toned down color palette, strong photos and bold fonts presented in minimalist layouts.

Step 2: Align your Brand’s Visual Design with your Archetype

Our Lean Design Kits are the fastest way to launch a professional brand across print and screen. These ready-to-use brand guidelines are made to match your archetype, allowing your startup to build a scalable brand within hours, for a fraction of the cost of hiring a professional designer. Share the Design Kit with your teammates or contractors, and use the step-by-step instructions to keep your brand consistent across tools like Squarespace, MailChimp, Stripe and more.

Lover Design Kits

Included in Every Design Kit

Font Selections & Hierarchy

Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.

Versatile Color Palette

Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.

Image Style

Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.

Swag Selection

Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.

Step-by Step Instructions

Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.

✔️ Brand Launch Checklist

✔️ Design Kit Implementation Checklist

✔️ Matching One Sheet Template

✔️ Supports Light & Dark Themes

✔️ Tested for Accessibility Standards

✔️ Cloud-based—always in sync

Two 30-min Consultations

Need help selecting a Design Kit?

Free Consultation