Your Company’s Brand Archetype
Lover
Companion, Romantic, Matchmaker, Hedonist
Step 1: Verify Your Archetype
You hold beauty and affection in high regard and place a high value on sensory experiences. You are motivated to attract and give nurturing and intimate love that goes beyond emotion to become a way of being. Your strength is in the transformative powers of your passion and devotion. You offer ideas that elevate the human experience.
Strengths
Faithfulness and vitality. Deep appreciation. Passion. Sensuality, spirituality and sexuality.
Challenges
Obsession, promiscuity and game-playing. Fear of being disconnected and alone. Jealousy.
Primary Motivation
Social belonging, connection
Audience Appeal
Best suited for audiences looking for pleasure and deep connection. You help people tap into their sensual side to feel attractive and desirable.
Examples
Atticus Finch, Mia Hamm, John Walsh (America’s Most Wanted)
Quote
“I’m selfish, impatient and a little insecure. I make mistakes, I am out of control and at times hard to handle. But if you can’t handle me at my worst, then you sure as hell don’t deserve me at my best.”
– Marilyn Monroe
Lover Brand Examples
See how other brands have translated these strengths into visual design.
Click to enlarge images
Womanhood, a lingerie brand designed by Claire Hartley, creates an approachable look using a soft, colorful palette, candid photos, bold fonts and playful hand-drawn illustrations.
Step 2: Align your Brand’s Visual Design with your Archetype
Our Lean Design Kits are the fastest way to launch a professional brand across print and screen. These ready-to-use brand guidelines are made to match your archetype, allowing your startup to build a scalable brand within hours, for a fraction of the cost of hiring a professional designer. Share the Design Kit with your teammates or contractors, and use the step-by-step instructions to keep your brand consistent across tools like Squarespace, MailChimp, Stripe and more.
Lover Design Kits
Available in 5 color options with both light and dark themes. All Design Kits: $2,700
Included in Every Design Kit
Font Selections & Hierarchy
Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.
Versatile Color Palette
Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.
Image Style
Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.
Swag Selection
Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.
Icon Style
Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.
Step-by Step Instructions
Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.
✔️ Brand Launch Checklist
✔️ Design Kit Implementation Checklist
✔️ Matching One Sheet Template
✔️ Supports Light & Dark Themes
✔️ Tested for Accessibility Standards
✔️ Cloud-based—always in sync
Two 30-min Consultations
Get brand-building guidance from Founder & Design Strategist, Kari Kay. Choose when to use your consultations within 90 days of purchase.
Kari brings nearly 20 years of professional brand and product design experience, working across Fortune 100s, Fortune 500s, mid-market enterprises, small businesses, NGOs and startups in a variety of industries.
