Your Company’s Brand Personality


Companion, Romantic, Matchmaker, Hedonist

Step 1: Verify Your Archetype

You hold beauty and affection in high regard and place a high value on sensory experiences. You are motivated to attract and give nurturing and intimate love that goes beyond emotion to become a way of being. Your strength is in the transformative powers of your passion and devotion. You offer ideas that elevate the human experience.


Thelma & Louise, Amélie, Patrick Swayze in Dirty Dancing


“I’m selfish, impatient and a little insecure. I make mistakes, I am out of control and at times hard to handle. But if you can’t handle me at my worst, then you sure as hell don’t deserve me at my best.”


Faithfulness and vitality. Deep appreciation. Passion. Sensuality, spirituality and sexuality.


Obsession, promiscuity and game-playing. Fear of being disconnected and alone. Jealousy.

Audience Appeal

Best suited for audiences looking for pleasure and deep connection. You help people tap into their sensual side to feel attractive and desirable.

Primary Motivation:
Social belonging, connection

See how other brands have conveyed similar strengths through their visual design:

Womanhood, a lingerie brand designed by Claire Hartley, creates an approachable look using a soft, colorful palette, candid photos, bold fonts and playful hand-drawn illustrations.

Absoluta Flora, a luxury Italian flower boutique brand designed by Rebeka Arce, elevates their product using high contrast colors and fonts, and a distinctive, intimate photography style.

Naturalizer, a women’s shoe brand redesigned by Collins, features edgy sophistication using a toned down color palette, strong photos and bold fonts presented in minimalist layouts.

Step 2: Select a Design Kit

Build your professional brand with our ready-to-use guidelines. Copy & paste your new look & feel to keep your brand consistent across tools like Squarespace, MailChimp, Square and more!

Step 3: Get Matching Collateral

Launch faster and save yourself from hair-on-fire design emergencies. Our collateral templates are formatted to match your selected Design Kit. Purchase as-needed, starting at $20 each.

Pitch Deck Template
Presentation Template
One Sheet Template

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