Your Company’s Brand Personality
Lover
Companion, Romantic, Matchmaker, Hedonist
Step 1: Verify Your Archetype
You hold beauty and affection in high regard and place a high value on sensory experiences. You are motivated to attract and give nurturing and intimate love that goes beyond emotion to become a way of being. Your strength is in the transformative powers of your passion and devotion. You offer ideas that elevate the human experience.
Examples
Thelma & Louise, Amélie, Patrick Swayze in Dirty Dancing
Quote
“I’m selfish, impatient and a little insecure. I make mistakes, I am out of control and at times hard to handle. But if you can’t handle me at my worst, then you sure as hell don’t deserve me at my best.”
MARILYN MONROE
Strengths
Faithfulness and vitality. Deep appreciation. Passion. Sensuality, spirituality and sexuality.
Challenges
Obsession, promiscuity and game-playing. Fear of being disconnected and alone. Jealousy.
Audience Appeal
Best suited for audiences looking for pleasure and deep connection. You help people tap into their sensual side to feel attractive and desirable.
Primary Motivation:
Social belonging, connection
See how other brands have conveyed similar strengths through their visual design:
Womanhood, a lingerie brand designed by Claire Hartley, creates an approachable look using a soft, colorful palette, candid photos, bold fonts and playful hand-drawn illustrations.
Absoluta Flora, a luxury Italian flower boutique brand designed by Rebeka Arce, elevates their product using high contrast colors and fonts, and a distinctive, intimate photography style.
Naturalizer, a women’s shoe brand redesigned by Collins, features edgy sophistication using a toned down color palette, strong photos and bold fonts presented in minimalist layouts.
Step 2: Select a Design Kit
Build your professional brand with our ready-to-use guidelines. Copy & paste your new look & feel to keep your brand consistent across tools like Squarespace, MailChimp, Square and more!
