High End, Modern, Hip
Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.
Embodying a chic, effortless vibe is a rare talent. What separates these brands from the rest is their unlimited creativity and casual confidence. Their innate magnetism, foresight and enhanced ability to express themselves makes them natural leaders and trendsetters. Inspiration may be drawn from history, natural science, cultural traditions or imagery—any microcosm stumbled upon that can be observed, remixed and reimagined.
Brands with this vibe have an underlying strength and futuristic energy. This can be best expressed in a number of creative ways, but will rarely include elements that could be considered “soft,” to avoid appearing timid or underwhelming. Instead, bold color palettes, blocky shapes, energetic brush strokes and textures create a dynamic world that can evolve as quickly as the next great idea strikes.
Ideal for these archetypes:
Unique, Creative, Chill, Intelligent, Admirable, High end, Modern, Progressive, High quality, Polished, Hip
Is this the right feel for your brand?
The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?
Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.
TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.