These brands have a natural ability to bring people into their process, presenting their work as fascinating discoveries and allowing others to join in their excitement. Though they may appear more laid back on the surface, these companies hold themselves to high standards, working hard to account for details that others may have missed.
Notice that many of the brand samples focus on people using their products more than on the products themselves. This is a great strategy, especially for companies with a product or service that is not very tangible. Humans bring the energy. The excitement of the outcomes they can achieve with these brands is reflected in the writing and emphasized with bold, bright and modern colors.
Ideal for these archetypes:
Approachable, Clean, Detail-oriented, Energetic, Expert, Modern, Precise, Progressive, Scientific, Sophisticated, Technical, Transparent