Natural, Clean, Minimalist

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

This board is a good fit for brands that provide relief from busy, aggressive or complicated situations. The content is organized, thoughtful, and light—nothing fussy or artificial.

Notice how the brands represented below use clean, crisp lines, nature-inspired color palettes, and subtle textures to create their put-together look. These brands have a somewhat nostalgic or traditional look, but with a modern twist, such as an unexpected color or handwritten fonts. These details add an extra bit of energy to avoid looking overly simplistic, plain or stuffy.

Ideal for these archetypes:

Lover

Sovereign

Caregiver

Innocent

Sage

Tags:

Clean, Simple, Minimalist, Uncomplicated, Traditional, Nostalgic, Natural, Smart

Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences looking for clean, trustworthy products tend to hold companies to high standards of customer service and transparency. Be diligent in building your company culture with this in mind. Regularly communicate about your company values, and be careful to align with others who share and practice these beliefs.

Not quite the vibe you’re looking for? Explore All Mood Boards

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Positive, Uncomplicated, Amusing

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Playfulness is key for a happy, balanced life. Brands belonging to this board are good-natured and have a knack for creating a sense of ease with everyone they encounter. Your company may be adept at smoothing over difficult situations with a gentle or encouraging word, or finding compromise in the midst of a raging battle.

Brands with this gift of “serenity now” will feature a softer look and feel. You’ll notice the use of energetic or pastel colors and well-lit scenery in the images below. Emphasizing a natural, lived-in feel, and hand drawn type or illustration can provide that essential “human touch” that distinguishes these brands as approachable and uplifting.

Ideal for these archetypes:

Innocent

Citizen

Tags:

Amusing, Approachable, Cheerful, Celebratory, Friendly, Fun, Funny, Optimistic, Positive, Simple, Uncomplicated

Is this the right feel for your brand?

TIP: Audiences drawn to this aesthetic are often looking for relief from a frustrating or convoluted experience. Keep in mind that looking effortless on the surface requires extra hard work and superb attention to detail as you develop your products and services. Be diligent in creating the necessary systems to support an excellent customer experience and maintain quality and consistency. Build a culture that attracts people with a positive disposition.

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Lighthearted, Sweet, Relational

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Like a breath of fresh air, these brands are surprisingly effective at cutting through categories where stuffy, overcomplicated, unfair or rule-laden institutions have dominated. With customer happiness at their core, these brands convey a cheerful disposition and draw in scads of users who may have felt neglected, mistreated, bored, or frustrated with the powers that be.

Brands oozing positivity often use color and bold fonts to call attention to what they might consider the better, easier choice. A playful tone, bubbly spokesperson and simple messaging seals the deal for those wary of dry content or legalese. Lots of wide-open spaces and clean layouts drive home a reassuring vibe of simplicity and freedom.

Ideal for these archetypes:

Innocent

Lover

Caregiver

Citizen

Tags:

Approachable, Cheerful, Fun, Happy, Independent, Liberating, Positive, Refreshing, Simple

Is this the right feel for your brand?

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.

Not quite the vibe you’re looking for? Explore All Mood Boards

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Clean, Simple, Friendly

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

The hardworking brands in this category can be defined by their welcoming smile and enthusiastic attitude. Always willing to lend a hand, be a good neighbor, or invite outsiders to join in the fun, companies that fit this vibe have a knack for quickly winning people over. People are drawn to the sense of camaraderie, transparency and easygoing nature these brands provide. They feel at ease and like part of a community.

As seen in the brand samples below, this vibe can be achieved with colorful palettes, simple geometric shapes, and expressive photos. Depending on other characteristics of the brand personality, companies with this vibe may gravitate towards more playful touches, including illustration, brushy fonts, and close-up photography.

Ideal for these archetypes:

Citizen

Innocent

Caregiver

Jester

Tags:

Approachable, Clean, Cheerful, Comforting, Fresh, Friendly, Playful, Predictable, Simple, Trustworthy, Uncomplicated, Welcoming

Is this the right feel for your brand?

Tip: Clean, minimalist design is highly appealing but can be difficult to execute well, especially in the early days of business. Every detail counts—be judicious with the quantity of words on a page, and select your imagery, icons and fonts with care. Be careful not to oversimplify your look, as you risk being bland and forgettable.

Get the look! Choose a Design Kit to match this vibe.

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Not quite the vibe you’re looking for? Explore All Mood Boards

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Anderson

Design Kit

Color Palette for Print & Screen
Font Selections & Styling
Photo Style Selection
Icon Family Selection
Two 1-on-1 Consultations
How-to Guide

Select from 6 Color Palettes

Purchase Now

Anderson Design Kit

This Design Kit suits brands with a friendly, modern and approachable vibe. Your audience would be drawn to this look & feel for its welcoming, comfortable and energizing qualities.

Whether your offerings center around outdoor gear, music-lover apps, educational content, tech gadget repair, and beyond, you’ll enjoy the versatility and upbeat attitude evident in the bright, balanced color palette, font selections, friendly icons and warm photography style.

Ideal for these brand archetypes:

Citizen

Hero

Tags:

Friendly, Energetic, Clean, Approachable, Minimalist, Bright, Modern, Fun

What’s Included

Font Selections & Hierarchy

Give your documents and website an instant facelift with recommended font weights and sizes for headings, paragraphs, subheadings, and more.

Versatile Color Palette

Keep your colors consistent across print, swag and screen with professionally selected colors. Colors are listed in Pantone, RGB, CMYK & HEX formats.

Photography Style

Photos play a central role in your look & feel, and in your ability to communicate ideas. Learn how to select and style your images to complete your polished look.

Swag Selection

Your company might not feel real until you have the t-shirt to prove it. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons are essential for quickly relaying concepts and catching users eyes as they scan through information. We include a selection of icons to embellish your work.

How-to Guide

This 12+ page guide shows you how to apply your design specs to collateral, swag, products & websites. Industry secrets and lifetime updates included.

Two 30-min Consultations

Get expert support for your brand and marketing questions from Founder & Creative Director, Kari Kay. Choose when to use your consultations within 90 days of purchase.

Kari has spent the past 15 years working with brands big and small. Her focus has primarily been on helping tech companies scale from day one to year five. However, her experience spans a variety of industries, including food and beverage, healthcare, education, wellness, fitness and more.

Color Palette Options

Choose from one of six color options. Or, select the Custom Color Palette Add-on to work with us on a fully custom branded color palette. We’ll guide you to colors that resonate with your company and audience, and set you apart from competitors.

Easy to Use

Professionally Designed for Non-Designers

Take the guesswork out of applying your colors and fonts, or choosing images for your marketing materials.

Effortlessly Share with Team Members & Contractors

Managing assets between collaborators is a job in itself. Keep your design guidelines in one place, always ready to share.

Compatible with Any App, Platform or File Type

Ideal for a Variety of Businesses

SaaS Companies
Developers
Copywriters
Consultants

Physicians
Fitness Coaches
Stylists
Authors

Educators / Thought Leaders
Speakers
eCommerce
and more…

When to Use a Design Kit

Launch a New Brand

Accelerate your growth with a solid, scalable marketing foundation.

Save Time Hunting & Tweaking

Get your look & feel right the first time. Simply copy & paste directly from the provided guide to create consistently branded documents, web pages, social media and more.

Update Your Existing Look & Feel

Get your team on the same page with a consistent look & feel.

See Instant Improvements

Use your Design Kit during any point in your growth to solidify your look and create a memorable presence. Instead of trying out a new look with each product or piece of collateral, our comprehensive Design Kit allows you to reduce design work for you and your team with plug n’ play design.

Start using your Design Kit today.

Starting at $2,700