Natural, Clean, Minimalist
Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.
This board is a good fit for brands that provide relief from busy, aggressive or complicated situations. The content is organized, thoughtful, and light—nothing fussy or artificial.
Notice how the brands represented below use clean, crisp lines, nature-inspired color palettes, and subtle textures to create their put-together look. These brands have a somewhat nostalgic or traditional look, but with a modern twist, such as an unexpected color or handwritten fonts. These details add an extra bit of energy to avoid looking overly simplistic, plain or stuffy.
Ideal for these archetypes:
Clean, Simple, Minimalist, Uncomplicated, Traditional, Nostalgic, Natural, Smart
Is this the right feel for your brand?
The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?
Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.
TIP: Audiences looking for clean, trustworthy products tend to hold companies to high standards of customer service and transparency. Be diligent in building your company culture with this in mind. Regularly communicate about your company values, and be careful to align with others who share and practice these beliefs.