Caring, Warm, Dependable
Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.
A warm embrace from a friend in a time of a need, the scent of freshly cleaned laundry, the feel of home. These brands create a space of safety and comfort that emulate our most cherished experiences. While their presence may not be readily apparent, companies in this category are there to help in the ways we want or need. They will tend to take one of two approaches: to wait in the background and only appear when we need them, or to usher us in, guiding us carefully and compassionately to where we are trying to go.
Depending on other characteristics of the brand personality, the look and feel could lean towards a quirky, humorous tone, a more subdued and serene presence, or a comforting, folksy simplicity. Nevertheless, warm or neutral colors, smiling faces, soft or rounded edges and crisp fonts, and clean, organized layouts will provide a feeling of support and care.
Ideal for these archetypes:
Caring, Capable, Comforting, Dependable, Friendly, Organized, Patient, Practical, Reliable
Is this the right feel for your brand?
The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?
Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.
TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.