Witty, Ridiculous, Sophisticated

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Dry humor isn’t for everyone, but it does a fine job getting a point across without bringing down the mood. These brands have a knack for spotting oddities and inconsistencies that can make us laugh and think critically simultaneously. Those drawn to this approach tend to appreciate the intellectual sparring that surrounds brands in this category. Some may watch in amusement while they poke fun at any number of topics or personalities, from political or religious leaders to daily life occurrences. They provide a charming alternative to conversations that could otherwise be difficult, dreadful, or just plain awkward.

Brands with this vibe can take on many visual forms. Tonally, they may come across as posh, stuffy or uppity at first, only to pepper in random curse words or absurd concepts that keep the audience on their toes, trying to anticipate their next jab.

Ideal for these archetypes:




Composed, Entertaining, Funny, Intelligent, Independent, Polished, Relational, Ridiculous, Sophisticated, Strategic, Witty

Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.

Get the look! Choose a Design Kit to match this vibe.

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