Positive, Uncomplicated, Amusing

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Playfulness is key for a happy, balanced life. Brands belonging to this board are good-natured and have a knack for creating a sense of ease with everyone they encounter. Your company may be adept at smoothing over difficult situations with a gentle or encouraging word, or finding compromise in the midst of a raging battle.

Brands with this gift of “serenity now” will feature a softer look and feel. You’ll notice the use of energetic or pastel colors and well-lit scenery in the images below. Emphasizing a natural, lived-in feel, and hand drawn type or illustration can provide that essential “human touch” that distinguishes these brands as approachable and uplifting.

Ideal for these archetypes:

Innocent

Citizen

Tags:

Amusing, Approachable, Cheerful, Celebratory, Friendly, Fun, Funny, Optimistic, Positive, Simple, Uncomplicated


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences drawn to this aesthetic are often looking for relief from a frustrating or convoluted experience. Keep in mind that looking effortless on the surface requires extra hard work and superb attention to detail as you develop your products and services. Be diligent in creating the necessary systems to support an excellent customer experience and maintain quality and consistency. Build a culture that attracts people with a positive disposition.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

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Lighthearted, Sweet, Relational

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Like a breath of fresh air, these brands are surprisingly effective at cutting through categories where stuffy, overcomplicated, unfair or rule-laden institutions have dominated. With customer happiness at their core, these brands convey a cheerful disposition and draw in scads of users who may have felt neglected, mistreated, bored, or frustrated with the powers that be.

Brands oozing positivity often use color and bold fonts to call attention to what they might consider the better, easier choice. A playful tone, bubbly spokesperson and simple messaging seals the deal for those wary of dry content or legalese. Lots of wide-open spaces and clean layouts drive home a reassuring vibe of simplicity and freedom.

Ideal for these archetypes:

Innocent

Lover

Caregiver

Citizen

Tags:

Approachable, Cheerful, Fun, Happy, Independent, Liberating, Positive, Refreshing, Simple


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit