Tag: Positive

Positive, Uncomplicated, Amusing

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Playfulness is key for a happy, balanced life. Brands belonging to this board are good-natured and have a knack for creating a sense of ease with everyone they encounter. Your company may be adept at smoothing over difficult situations with a gentle or encouraging word, or finding compromise in the midst of a raging battle.

Brands with this gift of “serenity now” will feature a softer look and feel. You’ll notice the use of energetic or pastel colors and well-lit scenery in the images below. Emphasizing a natural, lived-in feel, and hand drawn type or illustration can provide that essential “human touch” that distinguishes these brands as approachable and uplifting.

Ideal for these archetypes:

Innocent

Citizen

Tags:

Amusing, Approachable, Cheerful, Celebratory, Friendly, Fun, Funny, Optimistic, Positive, Simple, Uncomplicated

Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences drawn to this aesthetic are often looking for relief from a frustrating or convoluted experience. Keep in mind that looking effortless on the surface requires extra hard work and superb attention to detail as you develop your products and services. Be diligent in creating the necessary systems to support an excellent customer experience and maintain quality and consistency. Build a culture that attracts people with a positive disposition.

Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

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Lighthearted, Sweet, Relational

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Like a breath of fresh air, these brands are surprisingly effective at cutting through categories where stuffy, overcomplicated, unfair or rule-laden institutions have dominated. With customer happiness at their core, these brands convey a cheerful disposition and draw in scads of users who may have felt neglected, mistreated, bored, or frustrated with the powers that be.

Brands oozing positivity often use color and bold fonts to call attention to what they might consider the better, easier choice. A playful tone, bubbly spokesperson and simple messaging seals the deal for those wary of dry content or legalese. Lots of wide-open spaces and clean layouts drive home a reassuring vibe of simplicity and freedom.

Ideal for these archetypes:

Innocent

Lover

Caregiver

Citizen

Tags:

Approachable, Cheerful, Fun, Happy, Independent, Liberating, Positive, Refreshing, Simple

Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.

Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

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Anderson

Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide

Select from 5 Color Palettes

 Anderson design kit colors

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Anderson Design Kit

This Design Kit suits brands with a friendly, modern and approachable vibe. Your audience would be drawn to this look & feel for its welcoming, comfortable and energizing qualities.

Whether your offerings center around outdoor gear, music-lover apps, educational content, tech gadget repair, and beyond, you’ll enjoy the versatility and upbeat attitude evident in the bright, balanced color palette, font selections, friendly icons and warm photography style.

Ideal for these brand archetypes:

Citizen

Hero

Tags:

Friendly, Energetic, Clean, Approachable, Minimalist, Bright, Modern, Fun

Select from 5 Color Palettes

Each color has been individually selected for its versatility in printed collateral and swag, as well as on screen in websites and apps. Every color palette has been tested to meet accessibility standards, and includes various theming options to keep your brand feeling fresh.

Color Palette Options

Choose from five color palettes. Need to match your existing brand? Upgrade to a custom color palette.

Anderson Design Kit : Aqua
Anderson Design Kit : Aqua
Anderson Design Kit: Golden
Anderson Design Kit: Golden
Anderson Design Kit: Lime
Anderson Design Kit: Lime
Anderson Design Kit: Red
Anderson Design Kit: Red
Anderson Design Kit: Fuschia
Anderson Design Kit: Fuschia

Included in Every Design Kit

Font Selections & Hierarchy

Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.

Versatile Color Palette

Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.

Image Style

Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.

Swag Selection

Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.

Step-by Step Instructions

Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.

✔️ Brand Launch Checklist

✔️ Design Kit Implementation Checklist

✔️ Matching One Sheet Template

✔️ Supports Light & Dark Themes

✔️ Tested for Accessibility Standards

✔️ Cloud-based—always in sync

Two 30-min Consultations

Get brand-building guidance from Founder & Design Strategist, Kari Kay. Choose when to use your consultations within 90 days of purchase.

Kari brings nearly 20 years of professional brand and product design experience, working across Fortune 100s, Fortune 500s, mid-market enterprises, small businesses, NGOs and startups in a variety of industries.

Flexible Enough to Use Anywhere

Professionally Designed for Non-Designers

Take the guesswork out of applying your colors and fonts, or choosing images for your marketing materials.

Share with Team Members & Contractors

Design Kits live in the cloud, always in sync and ready to share.

Compatible with Any App

Style your website, create polished presentations, and generate cohesive collateral on-the-fly.

Built for Early Stage Startups & Solopreneurs

Ideal for Online Businesses
  • Software Companies
  • Independent Consultants
  • Independent Practitioners
  • Coaches, Speakers & Educators
Launch a New Brand

Get your look & feel right the first time. Simply copy & paste to create consistently branded documents, web pages, social media and more.

Update Your Existing Look & Feel

Use your Design Kit to overhaul your old look and embrace a relevant image.

Look Professional & Consistent as You Grow

Design Kits are Extensible & Scalable on Demand

Be prepared for unexpected opportunities, while keeping your brand cohesive. Design Kits come with access to an exclusive marketplace full of pre-formatted marketing materials made to match your Design Kit.

Get Pivot Insurance™
for Peace of Mind

Reduce costs and minimize disruptions in the event that your company changes course. Pivot Insurance allows you to swap Design Kits any time within a year of purchase to ease the transition and maintain momentum.

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Purchase Add-ons to Increase your Speed to Market

Take advantage of our matching, pre-made marketing templates for your next sales pitch or product launch. Schedule consulting services for customized support.

Get Help Selecting Images

45-min consultation

Custom Color Palette

Refine existing brand colors

On-demand Marketing Templates

One sheets & presentations

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All Design Kits: $2,700 · Volume discounts available

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Ready to purchase, but can’t decide which Design Kit or color is best for your organization? Purchase now, and get a free 20-min. consultation to help guide your decision.

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Congratulations—you’ve found the one! Contact us with your preferred color palette and we will prepare the Daguerre Design Kit for you within 2 business days.

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