Romantic, Indulgent, Luxurious

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Offering an escape from everyday nuisances and bland experiences, these brands tempt us away from our worries and embrace our inner passions. Whether looking for a literal escape in the form of a vacation, or a metaphorical escape with delicious scents to awaken our senses, we can be assured that each encounter with these brands is a treat. We’re given the feeling that no expense has been spared so we can enjoy the very best life has to offer.

Achieving this level of luxury doesn’t mean everything is laden in gold and ivory. At the core of these brands is the notion of comfort and confidence—helping others feel valued. This can take many forms. But as the samples below show us, selecting sharp lines, contrasting type, warm color palettes and intimate images will convey seductive pleasure and a promise of enduring affection.

Ideal for these archetypes:




Comfortable, Confident, Exciting, Indulgent, Luxurious, Passionate, Pleasurable, Powerful, Romantic, Seductive, Strong

Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.

Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

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