Bold, Exciting, Solid
Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.
These brands are confident. In their worlds, there’s no second guessing, no wavering—just actions and results. In a constant state of motion, these brands inspire others to join in by taking charge of their own situations, catapulting them from a state of stagnation into one of purpose and progress. Those looking for transformation will be drawn to these brands as a source of inspiration or accountability so they can keep pressing forward.
Notice how the visuals and tonality of the brand samples feel crisp and direct. They make statements that define their solutions as being the smarter, better way. Their colors tend to be brighter to command attention, their fonts have sharp edges and bold weights, and their photography feels natural and unrehearsed. Combined, these elements position these brands with an air of authority and authenticity that makes bystanders want to be part of the action.
Ideal for these archetypes:
Adventurous, Driven, Energetic, Enthusiastic, Fearless, Inspiring, Strong, Logical, Proactive
Is this the right feel for your brand?
The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?
Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.
TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.