High End, Modern, Hip

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Embodying a chic, effortless vibe is a rare talent. What separates these brands from the rest is their unlimited creativity and casual confidence. Their innate magnetism, foresight and enhanced ability to express themselves makes them natural leaders and trendsetters. Inspiration may be drawn from history, natural science, cultural traditions or imagery—any microcosm stumbled upon that can be observed, remixed and reimagined.

Brands with this vibe have an underlying strength and futuristic energy. This can be best expressed in a number of creative ways, but will rarely include elements that could be considered “soft,” to avoid appearing timid or underwhelming. Instead, bold color palettes, blocky shapes, energetic brush strokes and textures create a dynamic world that can evolve as quickly as the next great idea strikes.

Ideal for these archetypes:

Creator

Lover

Tags:

Unique, Creative, Chill, Intelligent, Admirable, High end, Modern, Progressive, High quality, Polished, Hip

Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.

Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Clear, Expressive, Bold

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Brands in this category don’t shy away from attention. Punchy, straightforward and confident, these companies know how to make a statement and be comfortable in their own skin. Customers are drawn to them for their aura of success, creative tendencies, and their ability to reinvent or breathe life into tired industries or approaches.

Notice how the sample brands below selected strong colors, geometric shapes, and fonts. Instead of a delicate palette or subtle details, they’ve opted for dim, naturally lit photos, heavy-handed color and thick, sharp-edged lines. Combined, these elements produce an energetic look that allows room for experimental variations to keep them looking fresh.

Ideal for these archetypes:

Creator

Hero

Sovereign

Tags:

Bold, Bright, Confident, Clear, Creative, Expressive, Smart, Independent, Refreshing, Strong

Is this the right feel for your brand?

TIP: Audiences drawn to this look want to see strength and courage. Whether they seek this to supplement what they feel they lack themselves, or because they demand the best, this crowd will be particular. They will be put off by anything appearing weak, non-committal or inauthentic. Be decisive and admit when a mistake has been made.

Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Understated, Minimal, Professional

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Naturally sleek, these brands have a gift for making a statement without shouting for attention. Their elegance and clarity attracts an audience with picky palettes who yearn for the best in whatever products or services they seek.

When it comes to feel, nuance and subtlety are weapons in the hands of these brands. Thoughtfully selected type styles, colors and textures are woven together to create a rich, layered experience. Brand experiences can be further enhanced with clever wording and unique scavenged materials that help share a story that goes beyond the product or service being offered. In this way, the audience becomes part of the experience in a more intimate way, bonding with the brand through their own intellect and imaginations.

Ideal for these archetypes:

Creator

Sovereign

Explorer

Tags:

Artistic, Clear, Clever, Creative, Elegant, High-end, Independent, Mysterious, Natural, Nuanced, Polished, Professional, Sleek, Subtle, Understated, Unique