Silly, Playful, Endearing

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Some might see the world as a cold, unforgiving place. But when they stumble upon brands in this category, even their biggest fears and worries melt into the background. The gift of ridiculousness and optimism is powerful when used appropriately. These brands do a phenomenal job balancing the bizarre with the practical, while also providing moments of simple human connection. By infusing humor into all they do, they provide a break from the bleak or mundane to lift their customers’ spirits and help them see things from a different perspective.

Brands with this vibe can take on many forms, but will rarely present themselves as being stuffy or posh unless it is done so in an overtly exaggerated fashion. They are instantly relatable rather than layering nuance and wit, as other similar mood boards depict. Depending on other characteristics of the brand personality, the look and feel could lean towards various levels of bizarre or whimsical.

Ideal for these archetypes:





Absurd, Fun, Funny, Endearing, Friendly, Happy, Optimistic, Playful, Relatable, Ridiculous, Silly

Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.

Get the look! Request a Design Kit to match this vibe.

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