Explore Your Brand Personality


Entertainer, Clown, Provocateur

Summary of Your Brand Personality

You are uniquely gifted in bringing joy and levity to situations. Your perspective of events brings surprising twists in meaning and interpretation, and in this way you present truth to those in power. You’re wicked smart. You appreciate beauty and support change. People know you for your exuberance and pranks, for breaking societal norms and dismissing tradition in favor of fun. You’re often seen as irreverent or mischievous in your unbridled view of life and indifference of conventions.

“My report card always said, ‘Jim finishes first and then disrupts the other students.'”

Jim Carrey

Primary Motivation:
Social belonging, community building

Audience Appeal

Best suited for audiences looking for a lighter perspective or different take on the world. Your ability to speak to powerful people or confront difficult situations through humor can rally others who share your beliefs, but lack the gift to approach them the way you do.


Originality, irreverence and a wicked sense of humor. Great people skills. Aware and present.


Being misunderstood or cast aside. Seen as a threat. Temptation to be cruel or ignore authority. Tendency to waste time or be disorganized and scattered.


Dave Chapelle, Justin Timberlake, John Oliver

Step 2: Translate this message into visual design for your brand.

Mood Boards

Dig Deeper: Get the Citizen Guide

Quick-Start Guide

Transform Your Brand

Learn the tricks that established companies have used to create memorable brands that connect with their audience and stand the test of time.

  • Citizen Brand Examples
  • Detailed Brand Teardown
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  • Font Recommendations
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