Explore Your Brand Personality


Visionary, Magician, Mysterious Showman

Step 2: Translate this message into visual design for your brand.

Mood Boards

Summary of Your Brand Personality

You are known as being a dynamic visionary and a catalyst for change. You are highly intelligent, able to view the world through many different lenses. You’re curious about how things work and are a natural at idea generation and cross-pollination. You believe that changing your world begins with changing your own attitudes and behavior—this practice gets you results outside of the ordinary rules of life. You turn masterful ideas into reality.

“I have not failed, I have merely found ten thousand ways that won’t work.”

Thomas Edison

Primary Motivation:
Risk and mastery—working hard to see change

Audience Appeal

Best suited for audiences looking for a new, elevated sensory experience and an opportunity to escape or transform something in their world. Your drive to be on the cutting edge and ability to mesmerize your audience with excellent presentation skills excite and intrigue others.


Help people achieve, mysteriously perceptive, highly intelligent, curious, ability to dream big, inspiring, clever and intuitive.


Being manipulative, arrogant or deceitful.


Steve Jobs, Walt Disney or Edwin Land (Founder of Polaroid)

Step 2: Translate this message into visual design for your brand.

Mood Boards

Dig Deeper: Get the Innovator Guide

Quick-start Guide

Transform Your Brand

Learn the tricks that established companies have used to create memorable brands that connect with their audience and stand the test of time.

  • Innovator Brand Examples
  • Detailed Brand Teardown
  • Brand Messaging Tips
  • Font Recommendations
  • Color Recommendations