Your Company’s Brand Archetype
Innovator
Visionary, Magician, Mysterious Showman
Step 1: Verify Your Archetype
You are known as being a dynamic visionary and a catalyst for change. You are highly intelligent, able to view the world through many different lenses. You’re curious about how things work and are a natural at idea generation and cross-pollination. You believe that changing your world begins with changing your own attitudes and behavior—this practice gets you results outside of the ordinary rules of life. You turn masterful ideas into reality.
Strengths
Help people achieve, mysteriously perceptive, highly intelligent, curious, ability to dream big, inspiring, clever and intuitive.
Challenges
Being manipulative, arrogant or deceitful.
Primary Motivation
Risk and mastery—working hard to see change
Audience Appeal
Best suited for audiences looking for a new, elevated sensory experience and an opportunity to escape or transform something in their world. Your drive to be on the cutting edge and ability to mesmerize your audience with excellent presentation skills excite and intrigue others.
Examples
Steve Jobs, Walt Disney or Edwin Land (Founder of Polaroid)
Quote
“I have not failed, I have merely found ten thousand ways that won’t work.”
– Thomas Edison
Innovator Brand Examples
See how other brands have translated these strengths into visual design.
Click to enlarge images
Plume, a smart home brand designed by Character, is overtly futuristic, featuring metallic colors and delicate typefaces to soften an otherwise technical look.
Step 2: Align your Brand’s Visual Design with your Archetype
Our Lean Design Kits are the fastest way to launch a professional brand across print and screen. These ready-to-use brand guidelines are made to match your archetype, allowing your startup to build a scalable brand within hours, for a fraction of the cost of hiring a professional designer. Share the Design Kit with your teammates or contractors, and use the step-by-step instructions to keep your brand consistent across tools like Squarespace, MailChimp, Stripe and more.
Innovator Design Kits
Available in 5 color options with both light and dark themes. All Design Kits: $2,700
Included in Every Design Kit
Font Selections & Hierarchy
Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.
Versatile Color Palette
Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.
Image Style
Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.
Swag Selection
Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.
Icon Style
Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.
Step-by Step Instructions
Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.
✔️ Brand Launch Checklist
✔️ Design Kit Implementation Checklist
✔️ Matching One Sheet Template
✔️ Supports Light & Dark Themes
✔️ Tested for Accessibility Standards
✔️ Cloud-based—always in sync
Two 30-min Consultations
Get brand-building guidance from Founder & Design Strategist, Kari Kay. Choose when to use your consultations within 90 days of purchase.
Kari brings nearly 20 years of professional brand and product design experience, working across Fortune 100s, Fortune 500s, mid-market enterprises, small businesses, NGOs and startups in a variety of industries.
