Your Company’s Brand Personality
Innovator
Visionary, Magician, Mysterious Showman
Step 1: Verify Your Archetype
You are known as being a dynamic visionary and a catalyst for change. You are highly intelligent, able to view the world through many different lenses. You’re curious about how things work and are a natural at idea generation and cross-pollination. You believe that changing your world begins with changing your own attitudes and behavior—this practice gets you results outside of the ordinary rules of life. You turn masterful ideas into reality.
Examples
Steve Jobs, Walt Disney or Edwin Land (Founder of Polaroid)
Quote
“I have not failed, I have merely found ten thousand ways that won’t work.”
Thomas Edison
Strengths
Help people achieve, mysteriously perceptive, highly intelligent, curious, ability to dream big, inspiring, clever and intuitive.
Challenges
Being manipulative, arrogant or deceitful.
Audience Appeal
Best suited for audiences looking for a new, elevated sensory experience and an opportunity to escape or transform something in their world. Your drive to be on the cutting edge and ability to mesmerize your audience with excellent presentation skills excite and intrigue others.
Primary Motivation:
Risk and mastery—working hard to see change
See how other brands have conveyed similar strengths through visual design:
Plume, a smart home brand designed by Character, is overtly futuristic, featuring metallic colors and delicate typefaces to soften an otherwise technical look.
Novo, a healthcare brand designed by Mast, emphasizes movement using wavy lines and active photography, complemented by elegantly bold colors and modern typeface.
North, a smart glasses brand designed by Character, uses sparse graphics, clean typefaces and dark photos to create an air of mystique to intrigue first adopters.
Step 2: Select a Design Kit
Build your professional brand with our ready-to-use guidelines. Copy & paste your new look & feel to keep your brand consistent across tools like Squarespace, MailChimp, Square and more.
