Explore Your Brand Personality
Innocent
Dreamer, Idealist, Muse
Summary of Your Brand Personality
Above all, you maintain an optimistic view. You seek ideals and the promise of paradise. Free from corruption, others value your image of purity and virtuousness. You are associated with flawlessness, cleanliness and a natural, unvarnished beauty. You may conjure up a sense of nostalgia or a desire for simpler times. Your most powerful expression is the ability to embody a sense of renewal or unity.
“Nothing is impossible. The word itself says ‘I’m possible!'”
Audrey Hepburn
Primary Motivation:
The pursuit of happiness and promise of paradise
Audience Appeal
Best suited for audiences looking for a return to simplicity, purity or possibility. You help people feel at ease and awaken their playful, more imaginative side.
Strengths
Sense of wonder that gives way to a freedom from preconceptions. Wholesomeness, honesty and purity. Unconditional love. Spontaneity.
Challenges
Being perceived as naïve. Tendency to avoid confrontation or repress problems. Fear of punishment for something wrong or bad. Frequent retreats into fantasy.
Examples
Wilbur (Charlotte’s Web), Audrey Hepburn, Abraham Lincoln
Dig Deeper: Get the Innocent Guide
Quick-Start Guide
Transform Your Brand
Learn the tricks that established companies have used to create memorable brands that connect with their audience and stand the test of time.
- Innocent Brand Examples
- Detailed Brand Teardown
- Brand Messaging Tips
- Font Recommendations
- Color Recommendations
