Explore Your Brand Personality


Dreamer, Idealist, Muse

Step 2: Translate this message into visual design for your brand.

Mood Boards

Summary of Your Brand Personality

Above all, you maintain an optimistic view. You seek ideals and the promise of paradise. Free from corruption, others value your image of purity and virtuousness. You are associated with flawlessness, cleanliness and a natural, unvarnished beauty. You may conjure up a sense of nostalgia or a desire for simpler times. Your most powerful expression is the ability to embody a sense of renewal or unity.

“Nothing is impossible. The word itself says ‘I’m possible!'”

Audrey Hepburn

Primary Motivation:
The pursuit of happiness and promise of paradise

Audience Appeal

Best suited for audiences looking for a return to simplicity, purity or possibility. You help people feel at ease and awaken their playful, more imaginative side.


Sense of wonder that gives way to a freedom from preconceptions. Wholesomeness, honesty and purity. Unconditional love. Spontaneity.


Being perceived as naïve. Tendency to avoid confrontation or repress problems. Fear of punishment for something wrong or bad. Frequent retreats into fantasy.


Wilbur (Charlotte’s Web), Audrey Hepburn, Abraham Lincoln

Dig Deeper: Get the Innocent Guide

Quick-Start Guide

Transform Your Brand

Learn the tricks that established companies have used to create memorable brands that connect with their audience and stand the test of time.

  • Innocent Brand Examples
  • Detailed Brand Teardown
  • Brand Messaging Tips
  • Font Recommendations
  • Color Recommendations

Step 2: Translate this message into visual design for your brand.

Mood Boards