Your Company’s Brand Personality
Explorer
Pioneer, Adventurer, Seeker
Step 1: Verify Your Archetype
You hold beauty and affection in high regard and place a high value on sensory experiences. You are motivated to attract and give nurturing and intimate love that goes beyond emotion to become a way of being. Your strength is in the transformative powers of your passion and devotion. You offer ideas that elevate the human experience.
Examples
NASA, James Bond, Stephen Hawking
Quote
“Our species needs, and deserves, a citizenry with minds wide awake and a basic understanding of how the world works.”
CARL SAGAN
Strengths
Bravery and self-sufficiency. Independence, freedom and nonconformity.
Challenges
Aimlessness and self-indulgence. Alienation or sense of detachment. Struggle to feel satisfied.
Audience Appeal
Best suited for audiences who seek out new experiences. They will be drawn to brands that encourage self-exploration, and customizable products or services. Allow them to be immersed in your offerings by providing a tactile, sensory, or try-before-you-buy opportunity. Variety is key for supporting their unending thirst for discovery. Contextual information and storytelling will engage their desire to learn and understand their world.
Primary Motivation:
Independence and self-fulfillment through knowledge.
See how other brands have conveyed similar strengths through their visual design:
Dirt Days, an off-road tourism brand designed by Nathan Riley, explodes off the page with action photos, bold type, gritty textures and expressive brush strokes.
Wildist, a photography school brand designed by Mast, provides a clean canvas for photos with natural colors, minimalist design and understated fonts.
Neuro, a supplement brand designed by Herman Scheer, uses bright colors and quirky illustrations to appeal to those looking to surpass their current limitations.
Step 2: Select a Design Kit
Build your professional brand with our ready-to-use guidelines. Copy & paste your new look & feel to keep your brand consistent across tools like Squarespace, MailChimp, Square and more!
