Your Company’s Brand Archetype
Explorer
Pioneer, Adventurer, Seeker
Step 1: Verify Your Archetype
You are driven to pursue new experiences and maintain your autonomy. While you don’t feel the need to challenge potential overlords, you seek opportunities to be independent in order to escape boredom or the feeling of entrapment. You aren’t threatened by risks, and instead embrace a philosophy of limitlessness. You delight in the possibility of making surprising discoveries.
Strengths
Bravery and self-sufficiency. Independence, freedom and nonconformity.
Challenges
Aimlessness and self-indulgence. Alienation or sense of detachment. Struggle to feel satisfied.
Primary Motivation
Independence and self-fulfillment through knowledge.
Audience Appeal
Best suited for audiences who seek out new experiences. They will be drawn to brands that encourage self-exploration, and customizable products or services. Allow them to be immersed in your offerings by providing a tactile, sensory, or try-before-you-buy opportunity. Variety is key for supporting their unending thirst for discovery. Contextual information and storytelling will engage their desire to learn and understand their world.
Examples
NASA, James Bond, Stephen Hawking
Quote
“Our species needs, and deserves, a citizenry with minds wide awake and a basic understanding of how the world works.”
– Carl Sagan
Explorer Brand Examples
See how other brands have translated these strengths into visual design.
Click to enlarge images
Dirt Days, an off-road tourism brand designed by Nathan Riley, explodes off the page with action photos, bold type, gritty textures and expressive brush strokes.
Step 2: Align your Brand’s Visual Design with your Archetype
Our Lean Design Kits are the fastest way to launch a professional brand across print and screen. These ready-to-use brand guidelines are made to match your archetype, allowing your startup to build a scalable brand within hours, for a fraction of the cost of hiring a professional designer. Share the Design Kit with your teammates or contractors, and use the step-by-step instructions to keep your brand consistent across tools like Squarespace, MailChimp, Stripe and more.
Explorer Design Kits
Available in 5 color options with both light and dark themes. All Design Kits: $2,700
Included in Every Design Kit
Font Selections & Hierarchy
Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.
Versatile Color Palette
Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.
Image Style
Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.
Swag Selection
Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.
Icon Style
Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.
Step-by Step Instructions
Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.
✔️ Brand Launch Checklist
✔️ Design Kit Implementation Checklist
✔️ Matching One Sheet Template
✔️ Supports Light & Dark Themes
✔️ Tested for Accessibility Standards
✔️ Cloud-based—always in sync
Two 30-min Consultations
Get brand-building guidance from Founder & Design Strategist, Kari Kay. Choose when to use your consultations within 90 days of purchase.
Kari brings nearly 20 years of professional brand and product design experience, working across Fortune 100s, Fortune 500s, mid-market enterprises, small businesses, NGOs and startups in a variety of industries.
