Your Company’s Brand Archetype


Guardian, Samaritan, Healer

Step 1: Verify Your Archetype

You are famously unselfish, willing to help out at a moment’s notice. You are devoted to caring for others, through providing reassurance, service, advice, lending an ear or a hand, always with an open heart. You are compassionate, generous, self-sacrificing and patient, in addition to being a highly-competent and skilled multitasker. You radiate optimism and keep calm in a crisis. Your positivity and helpful attitude make you attractive and approachable.

Caregiver Brand Examples

Click to enlarge images

Ethos, a life insurance brand designed by Character, features a warm color palette and typeface and short, reassuring statements.

Tailored, a pet food brand designed by Red Antler, features a natural color palette with fun illustrations and bold text.

Rite Aid packaging, designed by Jinny Ji, uses abstract illustrations and minimal text to optimize for clarity for sick patients.

Step 2: Align your Brand’s Visual Design with your Archetype

Our Lean Design Kits are the fastest way to launch a professional brand across print and screen. These ready-to-use brand guidelines are made to match your archetype, allowing your startup to build a scalable brand within hours, for a fraction of the cost of hiring a professional designer. Share the Design Kit with your teammates or contractors, and use the step-by-step instructions to keep your brand consistent across tools like Squarespace, MailChimp, Stripe and more.

Caregiver Design Kits

Included in Every Design Kit

Font Selections & Hierarchy

Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.

Versatile Color Palette

Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.

Image Style

Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.

Swag Selection

Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.

Step-by Step Instructions

Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.

✔️ Brand Launch Checklist

✔️ Design Kit Implementation Checklist

✔️ Matching One Sheet Template

✔️ Supports Light & Dark Themes

✔️ Tested for Accessibility Standards

✔️ Cloud-based—always in sync

Two 30-min Consultations

Need help selecting a Design Kit?

Free Consultation