Your Company’s Brand Archetype
Caregiver
Guardian, Samaritan, Healer
Step 1: Verify Your Archetype
You are famously unselfish, willing to help out at a moment’s notice. You are devoted to caring for others, through providing reassurance, service, advice, lending an ear or a hand, always with an open heart. You are compassionate, generous, self-sacrificing and patient, in addition to being a highly-competent and skilled multitasker. You radiate optimism and keep calm in a crisis. Your positivity and helpful attitude make you attractive and approachable.
Strengths
Altruism, compassion, empathy and patience.
Challenges
Inability to say no. Fear of instability and lack or loss of balance due to overcommitment or overcompromise.
Primary Motivation
To bring stability through structure, order to chaos
Audience Appeal
Best suited for audiences looking for a place to feel safe and secure. You help people feel in control of their experiences.
Examples
Mary Poppins, Mrs. Doubtfire, Wall•E
Quote
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– Maya Angelou
Caregiver Brand Examples
See how other brands have translated these strengths into visual design.
Click to enlarge images
Ethos, a life insurance brand designed by Character, features a warm color palette and typeface and short, reassuring statements.
Step 2: Align your Brand’s Visual Design with your Archetype
Our Lean Design Kits are the fastest way to launch a professional brand across print and screen. These ready-to-use brand guidelines are made to match your archetype, allowing your startup to build a scalable brand within hours, for a fraction of the cost of hiring a professional designer. Share the Design Kit with your teammates or contractors, and use the step-by-step instructions to keep your brand consistent across tools like Squarespace, MailChimp, Stripe and more.
Caregiver Design Kits
Available in 5 color options with both light and dark themes. All Design Kits: $2,700
Included in Every Design Kit
Font Selections & Hierarchy
Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.
Versatile Color Palette
Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.
Image Style
Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.
Swag Selection
Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.
Icon Style
Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.
Step-by Step Instructions
Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.
✔️ Brand Launch Checklist
✔️ Design Kit Implementation Checklist
✔️ Matching One Sheet Template
✔️ Supports Light & Dark Themes
✔️ Tested for Accessibility Standards
✔️ Cloud-based—always in sync
Two 30-min Consultations
Get brand-building guidance from Founder & Design Strategist, Kari Kay. Choose when to use your consultations within 90 days of purchase.
Kari brings nearly 20 years of professional brand and product design experience, working across Fortune 100s, Fortune 500s, mid-market enterprises, small businesses, NGOs and startups in a variety of industries.
