Your Company’s Brand Personality
Caregiver
Guardian, Samaritan, Healer
Step 1: Verify Your Archetype
You are famously unselfish, willing to help out at a moment’s notice. You are devoted to caring for others, through providing reassurance, service, advice, lending an ear or a hand, always with an open heart. You are compassionate, generous, self-sacrificing and patient, in addition to being a highly-competent and skilled multitasker. You radiate optimism and keep calm in a crisis. Your positivity and helpful attitude make you attractive and approachable.
Examples
Mary Poppins, Mrs. Doubtfire, Wall•E
Quote
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
MAYA ANGELOU
Strengths
Altruism, compassion, empathy and patience.
Challenges
Inability to say no. Fear of instability and lack or loss of balance due to overcommitment or overcompromise.
Audience Appeal
Best suited for audiences looking for a place to feel safe and secure. You help people feel in control of their experiences.
Primary Motivation:
To bring stability through structure, order to chaos
See how other brands have conveyed similar strengths through their visual design:
Ethos, a life insurance brand designed by Character, features a warm color palette and typeface and short, reassuring statements.
Tailored, a pet food brand designed by Red Antler, features a natural color palette with fun illustrations and bold text.
Rite Aid packaging, designed by Jinny Ji, uses abstract illustrations and minimal text to optimize for clarity for sick patients.
Step 2: Select a Design Kit
Build your professional brand with our ready-to-use guidelines. Copy & paste your new look & feel to keep your brand consistent across tools like Squarespace, MailChimp, Square and more!
