Your Company’s Brand Personality


Guardian, Samaritan, Healer

Step 1: Verify Your Archetype

You are famously unselfish, willing to help out at a moment’s notice. You are devoted to caring for others, through providing reassurance, service, advice, lending an ear or a hand, always with an open heart. You are compassionate, generous, self-sacrificing and patient, in addition to being a highly-competent and skilled multitasker. You radiate optimism and keep calm in a crisis. Your positivity and helpful attitude make you attractive and approachable.


Mary Poppins, Mrs. Doubtfire, Wall•E


“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”


Altruism, compassion, empathy and patience.


Inability to say no. Fear of instability and lack or loss of balance due to overcommitment or overcompromise.

Audience Appeal

Best suited for audiences looking for a place to feel safe and secure. You help people feel in control of their experiences.

Primary Motivation:
To bring stability through structure, order to chaos

See how other brands have conveyed similar strengths through their visual design:

Ethos, a life insurance brand designed by Character, features a warm color palette and typeface and short, reassuring statements.

Tailored, a pet food brand designed by Red Antler, features a natural color palette with fun illustrations and bold text.

Rite Aid packaging, designed by Jinny Ji, uses abstract illustrations and minimal text to optimize for clarity for sick patients.

Step 2: Select a Design Kit

Build your professional brand with our ready-to-use guidelines. Copy & paste your new look & feel to keep your brand consistent across tools like Squarespace, MailChimp, Square and more!

Step 3: Get Matching Collateral

Launch faster and save yourself from hair-on-fire design emergencies. Our collateral templates are already formatted and made to match your selected Design Kit. Purchase as-needed, starting at $20 each.

Pitch Deck Template
Presentation Template
One Sheet Template

Need help getting started?

Request a Consultation