Your Company’s Brand Archetype
Rebel
Outlaw, Nonconformist, Revolutionary
Step 1: Verify Your Archetype
Fed up by injustices, you become an instigator of social change, and the voice for the voiceless. You aren’t just a leader, you are a force to be reckoned with. You waste no time with conventional methods that stand in the way of progress, and are comfortable challenging the status quo. You’re bold, courageous and powerful, and you use your energy to help those who fear being victimized.
Strengths
Unafraid of risk or challenges. Natural leader. Progressive and provocative. Brave, honest and open to experimentation.
Challenges
Seen as reckless and bullheaded. Susceptible to being fueled by hate or anger, and dwelling on negative thoughts. Loss of boundaries to the point of lawlessness or criminal behavior. Fanaticism.
Primary Motivation
To bring change through rallying others to action
Audience Appeal
Best suited for audiences who are fed up with a situation and demand change. Your courage to speak up on others’ behalf encourages people to stand up for their beliefs.
Examples
Banksy, James Dean, C. S. Lewis
Quote
“If you can’t spot the sucker in the first half hour at the table, then you are the sucker.”
– Mike McDermott, Founders
Rebel Brand Examples
See how other brands have translated these strengths into visual design.
Click to enlarge images
Supertrash, a garbage collection brand designed by Seachange, features gargantuan type, neon colors, candid photography and bold statements.
Step 2: Align your Brand’s Visual Design with your Archetype
Our Lean Design Kits are the fastest way to launch a professional brand across print and screen. These ready-to-use brand guidelines are made to match your archetype, allowing your startup to build a scalable brand within hours, for a fraction of the cost of hiring a professional designer. Share the Design Kit with your teammates or contractors, and use the step-by-step instructions to keep your brand consistent across tools like Squarespace, MailChimp, Stripe and more.
Rebel Design Kits
Available in 5 color options with both light and dark themes. All Design Kits: $2,700
Included in Every Design Kit
Font Selections & Hierarchy
Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.
Versatile Color Palette
Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.
Image Style
Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.
Swag Selection
Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.
Icon Style
Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.
Step-by Step Instructions
Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.
✔️ Brand Launch Checklist
✔️ Design Kit Implementation Checklist
✔️ Matching One Sheet Template
✔️ Supports Light & Dark Themes
✔️ Tested for Accessibility Standards
✔️ Cloud-based—always in sync
Two 30-min Consultations
Get brand-building guidance from Founder & Design Strategist, Kari Kay. Choose when to use your consultations within 90 days of purchase.
Kari brings nearly 20 years of professional brand and product design experience, working across Fortune 100s, Fortune 500s, mid-market enterprises, small businesses, NGOs and startups in a variety of industries.
