Instant brand polish to ramp up marketing for early-stage B2B SaaS teams.
Modular tools and design templates to refine your look & feel, pump out branded content, and outshine competition in days without spending a fortune.
Get actionable brand insights—take the free 3-minute quiz
Handcrafted by a 20-year design veteran for early-stage B2B SaaS startups
Don’t let insufficient brand guidelines slow down your marketing efforts
Refresh your existing look & feel
Update your fonts, color palette and image library without spending months experimenting
Move faster with templates
Copy & paste content into our series of matching design templates for B2B SaaS brands
Share brand assets with a single click
Centralize brand assets, vision and competitive landscape to bring cross-functional contributors together and keep work moving
What’s standing in the way of executing your go-to-market strategy
Your product has evolved, but your brand still looks homemade
You don’t have time for brand strategy, and your team can’t agree on a direction
You’ve got plenty of ideas, but struggle to deliver a cohesive campaign
Lean Design is for teams that need design help yesterday
Startups are full of creative, ambitious problem solvers. But without the experience to prioritize and execute ideas, building a cohesive brand is next to impossible. Lean Design provides the structure to align your team around your startup’s unique value and match you with design assets that can breathe life into your brand…today.
The Lean Design System
Keep projects moving while staying on-brand
Our resources support marketing projects from inspiration to execution. This modular system of design and brand management tools works together to keep your B2B SaaS startup organized and consistent.
Design Kits
Create consistently styled content across print and web with customizable brand guidelines
- Ready within 2 business days
- Made to match our collection of turn-key design templates
- Built for your brand archetype in multiple color palettes
Library
Escape blank-page syndrome with curated examples of B2B SaaS design to align your team around a cohesive idea
- On-demand access to relevant, on-trend B2B examples
- Detailed design tear-downs to guide project decisions
- Flexible subscription options to fit every budget
Brand Portal
Avoid the confusion of outdated decks, mismatched colors and Google Drive chaos with a centralized brand hub
- Keep style guides, inspiration, assets, & competitor details handy
- Capture the founder’s vision with quick questionnaires
- Share a single link with teammates or contractors
Start today
Transform your brand by the end of the week
Step 1
Identify your brand archetype
Take the free quiz on your own or with your team
Step 2
Choose your Design Kit
Get guidelines made to match your brand archetype and color preference
Step 3
Apply your new look
Update content with fonts, colors and imagery, or buy our unique templates
Get actionable brand insights—take the free 3-minute quiz
Why early-stage startups choose Lean Design over traditional design agencies or freelancers
The Lean Design system helps early-stage B2B SaaS startups create, organize, and align brand content without adding headcount. Created by an agency owner and 20-year design veteran to make brand development faster, affordable and scalable.
Brand assets ready in days
Guidelines and templates are made to match or enhance your existing brand to market across print, swag and web.
Built for B2B SaaS
Brand assets, Library content and pricing is centered around B2B companies in their first 3-6 years of development.
No designer required
Paste content into on-demand branded templates, or schedule 1-on-1 consultations for custom design help.
Affordable flat-rate pricing
No long discovery phases or waiting or custom proposals. Know costs up-front and keep work flowing.
Modular and flexible
Pay for what you need as you grow. Our tools work together as a system to support a consistent brand.
Scalable consistency from the start
Escape reactive piecemeal design. Increase your brand’s clarity and reduce friction for each project.
Reduce Design Bottlenecks
Design Kits provide guidelines to create consistently branded content & swag.
All the details to create your new look: fonts, colors, imagery & industry secrets.
Templates turn raw content into production-ready files with simple copy & paste.
Each Design Kit has a series of matching digital ads, one pagers, tshirts and more.
The Library provides visual examples and advice for B2B SaaS startups.
Discover relevant B2B SaaS screenshots and project planning resources.
The Brand Portal houses style guides, competitor research, inspiration & assets.
Consolidate core brand info and stop hunting for the right color or latest pitch deck.
Direct Brand Growth
Lean Design provides a framework for startups to move faster by turning their brand from an abstract idea into a concrete plan that your team can execute.
Most startups build their brand one page at a time to save money and effort. But without a clear leader to guide brand development, or a grasp of what’s needed to stay consistent, every new project turns into a chaotic, reactive scramble.
Brand ambiguity doesn’t just make your website look so-so, it fuels confusion and internal debate as you create marketing campaigns, sales demos, and product features. That chaos weakens your authority and gives competitors a clearer path to win over the accounts you’re after. By addressing these inconsistencies internally, your team can create more efficiently and communicate more effectively.
Start by defining your brand with Lean Design. Then build piece-by-piece in peace.