Instant brand polish to ramp up marketing for early-stage B2B SaaS teams.

Don’t let insufficient brand guidelines slow down your marketing efforts

Refresh your existing look & feel

Update your fonts, color palette and image library without spending months experimenting

Move faster with templates

Copy & paste content into our series of matching design templates for B2B SaaS brands

Share brand assets with a single click

Centralize brand assets, vision and competitive landscape to bring cross-functional contributors together and keep work moving

Invite collaborators with a single click

Your product has evolved, but your brand still looks homemade

You don’t have time for brand strategy, and your team can’t agree on a direction

You’ve got plenty of ideas, but struggle to deliver a cohesive campaign

Keep projects moving while staying on-brand

Our resources support marketing projects from inspiration to execution. This modular system of design and brand management tools works together to keep your B2B SaaS startup organized and consistent.

Create consistently styled content across print and web with customizable brand guidelines

  • Ready within 2 business days
  • Made to match our collection of turn-key design templates
  • Built for your brand archetype in multiple color palettes

Escape blank-page syndrome with curated examples of B2B SaaS design to align your team around a cohesive idea

  • On-demand access to relevant, on-trend B2B examples
  • Detailed design tear-downs to guide project decisions
  • Flexible subscription options to fit every budget
Lean Design Library
Lean Design Brand Portal

Avoid the confusion of outdated decks, mismatched colors and Google Drive chaos with a centralized brand hub

  • Keep style guides, inspiration, assets, & competitor details handy
  • Capture the founder’s vision with quick questionnaires
  • Share a single link with teammates or contractors
Start today

Transform your brand by the end of the week

Identify your brand archetype

Take the free quiz on your own or with your team

Choose your Design Kit

Get guidelines made to match your brand archetype and color preference

Apply your new look

Update content with fonts, colors and imagery, or buy our unique templates

Explore Design Kits >

Why early-stage startups choose Lean Design over 
traditional design agencies or freelancers


Brand assets ready in days
Built for B2B SaaS
No designer required
Affordable flat-rate pricing
Modular and flexible
Scalable consistency from the start