Watts

Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide

Select from 5 Color Palettes

Color Palette Options

Watts Design Kit

This Design Kit suits brands with a clean, sophisticated vibe. Your audience would be drawn to this look & feel for its approachable elegance.

Whether your offerings center around digital or physical security apps and services, healthcare, social justice, and beyond, you’ll appreciate the balance of the professional, dependable attitude brought to life in the color palette, font selections, and photographic treatments.

Ideal for these brand archetypes:

Hero

Caregiver

Explorer


Tags:

Confident, Dependable, Responsible, Strong

What’s Included

Font Selections & Hierarchy

Give your documents and website an instant facelift with recommended font weights and sizes for headings, paragraphs, subheadings, and more.

Versatile Color Palette

Keep your colors consistent across print, swag and screen with professionally selected colors. Colors are listed in Pantone, RGB, CMYK & HEX formats.

Photography Style

Photos play a central role in your look & feel, and in your ability to communicate ideas. Learn how to select and style your images to complete your polished look.

Swag Selection

Your company might not feel real until you have the t-shirt to prove it. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons are essential for quickly relaying concepts and catching users eyes as they scan through information. We include a selection of icons to embellish your work.

How-to Guide

This 12+ page guide shows you how to apply your design specs to collateral, swag, products & websites. Industry secrets and lifetime updates included.


Two 30-min Consultations

Get expert support for your brand and marketing questions from Founder & Creative Director, Kari Kay. Choose when to use your consultations within 90 days of purchase.

Kari has spent the past 15 years working with brands big and small. Her focus has primarily been on helping tech companies scale from day one to year five. However, her experience spans a variety of industries, including food and beverage, healthcare, education, wellness, fitness and more.

Color Palette Options

Choose from one of five color options. Or, select the Custom Color Palette Add-on to work with us on a fully custom branded color palette. We’ll guide you to colors that resonate with your company and audience, and set you apart from competitors.

Reserve your Design Kit today.

Starting at $2,700

Easy to Use

Professionally Designed for Non-Designers

Take the guesswork out of applying your colors and fonts, or choosing images for your marketing materials.

Effortlessly Share with Team Members & Contractors

Managing assets between collaborators is a job in itself. Keep your design guidelines in one place, always ready to share.


Compatible with Any App, Platform or File Type

Ideal for a Variety of Businesses

  • SaaS Companies
  • Developers
  • Copywriters
  • Consultants
  • Physicians
  • Fitness Coaches
  • Stylists
  • Authors
  • Educators / Thought Leaders
  • Speakers
  • eCommerce
  • and more…

When to Use a Design Kit

Launch a New Brand

Accelerate your growth with a solid, scalable marketing foundation.

Save Time Hunting & Tweaking

Get your look & feel right the first time. Simply copy & paste directly from the provided guide to create consistently branded documents, web pages, social media and more.

Update Your Existing Look & Feel

Get your team on the same page with a consistent look & feel.

See Instant Improvements

Use your Design Kit during any point in your growth to solidify your look and create a memorable presence. Instead of trying out a new look with each product or piece of collateral, our comprehensive Design Kit allows you to reduce design work for you and your team with plug n’ play design.

Reserve your Design Kit today.

Starting at $2,700
Watts

Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide

Select from 5 Color Palettes

Color Palette Options

Josephine Design Kit

This Design Kit suits brands with a clean, sophisticated vibe. Your audience would be drawn to this look & feel for its approachable elegance.

Whether your offerings center around digital or physical security apps and services, healthcare, social justice, and beyond, you’ll appreciate the balance of the professional, dependable attitude brought to life in the color palette, font selections, and photographic treatments.

Ideal for these brand archetypes:

Caregiver

Sage

Hero


Tags:

Comforting, Dependable, Responsible, Safe, Secure, Strong

What’s Included

Font Selections & Hierarchy

Give your documents and website an instant facelift with recommended font weights and sizes for headings, paragraphs, subheadings, and more.

Versatile Color Palette

Keep your colors consistent across print, swag and screen with professionally selected colors. Colors are listed in Pantone, RGB, CMYK & HEX formats.

Photography Style

Photos play a central role in your look & feel, and in your ability to communicate ideas. Learn how to select and style your images to complete your polished look.

Swag Selection

Your company might not feel real until you have the t-shirt to prove it. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons are essential for quickly relaying concepts and catching users eyes as they scan through information. We include a selection of icons to embellish your work.

How-to Guide

This 12+ page guide shows you how to apply your design specs to collateral, swag, products & websites. Industry secrets and lifetime updates included.


Two 30-min Consultations

Get expert support for your brand and marketing questions from Founder & Creative Director, Kari Kay. Choose when to use your consultations within 90 days of purchase.

Kari has spent the past 15 years working with brands big and small. Her focus has primarily been on helping tech companies scale from day one to year five. However, her experience spans a variety of industries, including food and beverage, healthcare, education, wellness, fitness and more.

Color Palette Options

Choose from one of five color options. Or, select the Custom Color Palette Add-on to work with us on a fully custom branded color palette. We’ll guide you to colors that resonate with your company and audience, and set you apart from competitors.

Reserve your Design Kit today.

Starting at $2,700

Easy to Use

Professionally Designed for Non-Designers

Take the guesswork out of applying your colors and fonts, or choosing images for your marketing materials.

Effortlessly Share with Team Members & Contractors

Managing assets between collaborators is a job in itself. Keep your design guidelines in one place, always ready to share.


Compatible with Any App, Platform or File Type

Ideal for a Variety of Businesses

  • SaaS Companies
  • Developers
  • Copywriters
  • Consultants
  • Physicians
  • Fitness Coaches
  • Stylists
  • Authors
  • Educators / Thought Leaders
  • Speakers
  • eCommerce
  • and more…

When to Use a Design Kit

Launch a New Brand

Accelerate your growth with a solid, scalable marketing foundation.

Save Time Hunting & Tweaking

Get your look & feel right the first time. Simply copy & paste directly from the provided guide to create consistently branded documents, web pages, social media and more.

Update Your Existing Look & Feel

Get your team on the same page with a consistent look & feel.

See Instant Improvements

Use your Design Kit during any point in your growth to solidify your look and create a memorable presence. Instead of trying out a new look with each product or piece of collateral, our comprehensive Design Kit allows you to reduce design work for you and your team with plug n’ play design.

Reserve your Design Kit today.

Starting at $2,700
Watts

Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide

Select from 5 Color Palettes

Color Palette Options

Hedy Design Kit

This Design Kit suits strong brands looking to take a stand or make a memorable impression. Your audience would be drawn to this look & feel for its bold, tell-it-like-it-is vibe and energizing qualities.

Whether your offerings center around music, artistic pursuits, political passions, apps, educational content, and more, you’ll enjoy the bold, boisterous attitude evident in the dark color palette, heavy font selections, icons and dramatic photography style.

Ideal for these brand archetypes:

Rebel

Creator

Innovator


Tags:

Bold, Dark, Edgy, Intense, Powerful, Serious, Strong

What’s Included

Font Selections & Hierarchy

Give your documents and website an instant facelift with recommended font weights and sizes for headings, paragraphs, subheadings, and more.

Versatile Color Palette

Keep your colors consistent across print, swag and screen with professionally selected colors. Colors are listed in Pantone, RGB, CMYK & HEX formats.

Photography Style

Photos play a central role in your look & feel, and in your ability to communicate ideas. Learn how to select and style your images to complete your polished look.

Swag Selection

Your company might not feel real until you have the t-shirt to prove it. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons are essential for quickly relaying concepts and catching users eyes as they scan through information. We include a selection of icons to embellish your work.

How-to Guide

This 12+ page guide shows you how to apply your design specs to collateral, swag, products & websites. Industry secrets and lifetime updates included.


Two 30-min Consultations

Get expert support for your brand and marketing questions from Founder & Creative Director, Kari Kay. Choose when to use your consultations within 90 days of purchase.

Lean Design for Startups was developed by Kari Kay, the Founder and Creative Director of Plot Creative Studio based in Seattle, WA, to help more entrepreneurs bring their vision to life. Since 2006, Kari has developed creative strategies for startups, scaling companies, mid-size corporations, non-profit organizations, and Fortune 100s. Companies rely on Kari’s keen insights, strategic questions, and confident directives to define and refine their brand strategy and product design. A systems thinker who is passionate about efficiency and creativity, Kari brings design principles to businesses to help them pinpoint their value and focus their energy on what matters most. 

Color Palette Options

Choose from one of five color options. Or, select the Custom Color Palette Add-on to work with us on a fully custom branded color palette. We’ll guide you to colors that resonate with your company and audience, and set you apart from competitors.

Reserve your Design Kit today.

Starting at $2,700

Easy to Use

Professionally Designed for Non-Designers

Take the guesswork out of applying your colors and fonts, or choosing images for your marketing materials.

Effortlessly Share with Team Members & Contractors

Managing assets between collaborators is a job in itself. Keep your design guidelines in one place, always ready to share.


Compatible with Any App, Platform or File Type

Ideal for a Variety of Businesses

  • SaaS Companies
  • Developers
  • Copywriters
  • Consultants
  • Physicians
  • Fitness Coaches
  • Stylists
  • Authors
  • Educators / Thought Leaders
  • Speakers
  • eCommerce
  • and more…

When to Use a Design Kit

Launch a New Brand

Accelerate your growth with a solid, scalable marketing foundation.

Save Time Hunting & Tweaking

Get your look & feel right the first time. Simply copy & paste directly from the provided guide to create consistently branded documents, web pages, social media and more.

Update Your Existing Look & Feel

Get your team on the same page with a consistent look & feel.

See Instant Improvements

Use your Design Kit during any point in your growth to solidify your look and create a memorable presence. Instead of trying out a new look with each product or piece of collateral, our comprehensive Design Kit allows you to reduce design work for you and your team with plug n’ play design.

Reserve your Design Kit today.

Starting at $2,700
Watts

Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide

Select from 5 Color Palettes

Color Palette Options

Edison Design Kit

This Design Kit suits sophisticated brands targeting an elite group. Your audience would be drawn to this look & feel for its crisp, energizing qualities.

Whether your offerings center around real estate, biotechnology, artificial intelligence, and beyond, you’ll enjoy the versatility and evident in the high contrast color palette, font selections, streamlined icons and stylized photography.

Ideal for these brand archetypes:

Sovereign

Creator

Innovator


Tags:

Elite, Focused, Powerful, Refined, Serious, Sophisticated, Strong, Upscale

What’s Included

Font Selections & Hierarchy

Give your documents and website an instant facelift with recommended font weights and sizes for headings, paragraphs, subheadings, and more.

Versatile Color Palette

Keep your colors consistent across print, swag and screen with professionally selected colors. Colors are listed in Pantone, RGB, CMYK & HEX formats.

Photography Style

Photos play a central role in your look & feel, and in your ability to communicate ideas. Learn how to select and style your images to complete your polished look.

Swag Selection

Your company might not feel real until you have the t-shirt to prove it. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons are essential for quickly relaying concepts and catching users eyes as they scan through information. We include a selection of icons to embellish your work.

How-to Guide

This 12+ page guide shows you how to apply your design specs to collateral, swag, products & websites. Industry secrets and lifetime updates included.


Two 30-min Consultations

Get expert support for your brand and marketing questions from Founder & Creative Director, Kari Kay. Choose when to use your consultations within 90 days of purchase.

Lean Design for Startups was developed by Kari Kay, the Founder and Creative Director of Plot Creative Studio based in Seattle, WA, to help more entrepreneurs bring their vision to life. Since 2006, Kari has developed creative strategies for startups, scaling companies, mid-size corporations, non-profit organizations, and Fortune 100s. Companies rely on Kari’s keen insights, strategic questions, and confident directives to define and refine their brand strategy and product design. A systems thinker who is passionate about efficiency and creativity, Kari brings design principles to businesses to help them pinpoint their value and focus their energy on what matters most. 

Color Palette Options

Choose from one of five color options. Or, select the Custom Color Palette Add-on to work with us on a fully custom branded color palette. We’ll guide you to colors that resonate with your company and audience, and set you apart from competitors.

Reserve your Design Kit today.

Starting at $2,700

Easy to Use

Professionally Designed for Non-Designers

Take the guesswork out of applying your colors and fonts, or choosing images for your marketing materials.

Effortlessly Share with Team Members & Contractors

Managing assets between collaborators is a job in itself. Keep your design guidelines in one place, always ready to share.


Compatible with Any App, Platform or File Type

Ideal for a Variety of Businesses

  • SaaS Companies
  • Developers
  • Copywriters
  • Consultants
  • Physicians
  • Fitness Coaches
  • Stylists
  • Authors
  • Educators / Thought Leaders
  • Speakers
  • eCommerce
  • and more…

When to Use a Design Kit

Launch a New Brand

Accelerate your growth with a solid, scalable marketing foundation.

Save Time Hunting & Tweaking

Get your look & feel right the first time. Simply copy & paste directly from the provided guide to create consistently branded documents, web pages, social media and more.

Update Your Existing Look & Feel

Get your team on the same page with a consistent look & feel.

See Instant Improvements

Use your Design Kit during any point in your growth to solidify your look and create a memorable presence. Instead of trying out a new look with each product or piece of collateral, our comprehensive Design Kit allows you to reduce design work for you and your team with plug n’ play design.

Reserve your Design Kit today.

Starting at $2,700
Watts

Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide

Select from 5 Color Palettes

Color Palette Options

Lumen Design Kit

This Design Kit suits sophisticated brands targeting an elite group. Your audience would be drawn to this look & feel for its classic, upscale qualities.

Whether your offerings center around leather goods, fashion, fine wines, luxury vacations, rare books, and beyond, you’ll enjoy the elegance and simplicity created by the balanced color palette, font selections, and traditional photography style.

Ideal for these brand archetypes:

Sovereign

Creator


Tags:

Elite, Focused, Powerful, Refined, Serious, Sophisticated, Strong, Upscale

What’s Included

Font Selections & Hierarchy

Give your documents and website an instant facelift with recommended font weights and sizes for headings, paragraphs, subheadings, and more.

Versatile Color Palette

Keep your colors consistent across print, swag and screen with professionally selected colors. Colors are listed in Pantone, RGB, CMYK & HEX formats.

Photography Style

Photos play a central role in your look & feel, and in your ability to communicate ideas. Learn how to select and style your images to complete your polished look.

Swag Selection

Your company might not feel real until you have the t-shirt to prove it. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons are essential for quickly relaying concepts and catching users eyes as they scan through information. We include a selection of icons to embellish your work.

How-to Guide

This 12+ page guide shows you how to apply your design specs to collateral, swag, products & websites. Industry secrets and lifetime updates included.

Please note: Sample Pages shown above are from Anderson Design Kit. No printed book included in Design Kit.


Two 30-min Consultations

Get expert support for your brand and marketing questions from Founder & Creative Director, Kari Kay. Choose when to use your consultations within 90 days of purchase.

Lean Design for Startups was developed by Kari Kay, the Founder and Creative Director of Plot Creative Studio based in Seattle, WA, to help more entrepreneurs bring their vision to life. Since 2006, Kari has developed creative strategies for startups, scaling companies, mid-size corporations, non-profit organizations, and Fortune 100s. Companies rely on Kari’s keen insights, strategic questions, and confident directives to define and refine their brand strategy and product design. A systems thinker who is passionate about efficiency and creativity, Kari brings design principles to businesses to help them pinpoint their value and focus their energy on what matters most. 

Color Palette Options

Choose from one of five color options. Or, select the Custom Color Palette Add-on to work with us on a fully custom branded color palette. We’ll guide you to colors that resonate with your company and audience, and set you apart from competitors.

Reserve your Design Kit today.

Starting at $2,700

Easy to Use

Professionally Designed for Non-Designers

Take the guesswork out of applying your colors and fonts, or choosing images for your marketing materials.

Effortlessly Share with Team Members & Contractors

Managing assets between collaborators is a job in itself. Keep your design guidelines in one place, always ready to share.


Compatible with Any App, Platform or File Type

Ideal for a Variety of Businesses

  • SaaS Companies
  • Developers
  • Copywriters
  • Consultants
  • Physicians
  • Fitness Coaches
  • Stylists
  • Authors
  • Educators / Thought Leaders
  • Speakers
  • eCommerce
  • and more…

When to Use a Design Kit

Launch a New Brand

Accelerate your growth with a solid, scalable marketing foundation.

Save Time Hunting & Tweaking

Get your look & feel right the first time. Simply copy & paste directly from the provided guide to create consistently branded documents, web pages, social media and more.

Update Your Existing Look & Feel

Get your team on the same page with a consistent look & feel.

See Instant Improvements

Use your Design Kit during any point in your growth to solidify your look and create a memorable presence. Instead of trying out a new look with each product or piece of collateral, our comprehensive Design Kit allows you to reduce design work for you and your team with plug n’ play design.

Reserve your Design Kit today.

Starting at $2,700

Athletic, Strong, Dedicated

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Resilience and commitment require conviction. A sense of conviction often comes from overcoming difficult, even unjust situations. This board speaks to those intent on resolving a conflict, whether internal or external, and encouraging them to face it head on with confidence.

Brands with this focus may express their strength through pronounced contrast between dark and light colors, or heavy lines and ultra-thin ones. The use of sharp edges, angles, bold colors, or large areas of color lend themselves to dramatic presentations. Combined with powerful imagery and copywriting, these brands become a memorable force in the market.

Ideal for these archetypes:

Hero

Rebel

Tags:

Athletic, Dedicated, Disciplined, Focused, Intense, Powerful, Strong


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences looking for discipline may be searching for something they lack on their own. If your brand can position itself as the motivator and accountability partner to drive them towards the change they’re seeking, your company will become a valuable—even necessary—addition to their life.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Provocative, Progressive, Intense

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Brands in this category tend to be very expressive, showing strength and fortitude as naturally as breathing. Their intensity can serve as a rallying force, guiding the emotions and actions of a crowd towards a common goal.

Portraying boldness often requires a heavy hand to draw attention. Fonts and colors will tend to be bright or dark. Lines are bold or have high contrast between thick and thin, and shapes are sharp-edged and large. Every bit of a page will tend to be used for maximum impact.

Ideal for these archetypes:

Rebel

Hero

Tags:

Strong, Solid, Focused, Bold, Provocative, Progressive, Intense, Serious


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Clear, Expressive, Bold

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Brands in this category don’t shy away from attention. Punchy, straightforward and confident, these companies know how to make a statement and be comfortable in their own skin. Customers are drawn to them for their aura of success, creative tendencies, and their ability to reinvent or breathe life into tired industries or approaches.

Notice how the sample brands below selected strong colors, geometric shapes, and fonts. Instead of a delicate palette or subtle details, they’ve opted for dim, naturally lit photos, heavy-handed color and thick, sharp-edged lines. Combined, these elements produce an energetic look that allows room for experimental variations to keep them looking fresh.

Ideal for these archetypes:

Creator

Hero

Sovereign

Tags:

Bold, Bright, Confident, Clear, Creative, Expressive, Smart, Independent, Refreshing, Strong


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences drawn to this look want to see strength and courage. Whether they seek this to supplement what they feel they lack themselves, or because they demand the best, this crowd will be particular. They will be put off by anything appearing weak, non-committal or inauthentic. Be decisive and admit when a mistake has been made.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Powerful, Serious, Balanced

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Expertise is difficult to imitate—authority even moreso. These brands aspire to find answers that have evaded all others, to provide resolution for difficult situations, or to correct what hadn’t been done right the first time. They present a reasonable and responsible image, referencing data and drawing on wisdom gained from years of experience and keen observations.

Brands with this calm, deliberate approach are best represented by an equally serene visual identity and tone of voice. Neutral or classic colors, simple layouts, crisp fonts, and minimal decoration create a feeling of balance and trustworthiness.

Ideal for these archetypes:

Sovereign

Sage

Tags:

Authoritative, Balanced, Careful, Cautious, Fair, Intelligent, Powerful, Practical, Serious, Smart, Strong, Trustworthy


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Romantic, Indulgent, Luxurious

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Offering an escape from everyday nuisances and bland experiences, these brands tempt us away from our worries and embrace our inner passions. Whether looking for a literal escape in the form of a vacation, or a metaphorical escape with delicious scents to awaken our senses, we can be assured that each encounter with these brands is a treat. We’re given the feeling that no expense has been spared so we can enjoy the very best life has to offer.

Achieving this level of luxury doesn’t mean everything is laden in gold and ivory. At the core of these brands is the notion of comfort and confidence—helping others feel valued. This can take many forms. But as the samples below show us, selecting sharp lines, contrasting type, warm color palettes and intimate images will convey seductive pleasure and a promise of enduring affection.

Ideal for these archetypes:

Lover

Sovereign

Tags:

Comfortable, Confident, Exciting, Indulgent, Luxurious, Passionate, Pleasurable, Powerful, Romantic, Seductive, Strong


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit