Benz Design Kit
This Design Kit suits brands with a penchant for practicality and a taste for adventure. Your audience would be drawn to this look & feel for its casual, natural and energizing qualities.
Whether your offerings center around the outdoors, STEM, athletics, political passions, apps, educational content, and more, you’ll enjoy the approachability of the bright, earthy color palette, bold font selections, icons and dramatic photography style.
Ideal for these brand archetypes:
Adventurous, Bold, Bright, Earthy, Energetic, Independent, Natural, Practical
Font Selections & Hierarchy
Give your documents and website an instant facelift with recommended font weights and sizes for headings, paragraphs, subheadings, and more.
Versatile Color Palette
Keep your colors consistent across print, swag and screen with professionally selected colors. Colors are listed in Pantone, RGB, CMYK & HEX formats.
Photos play a central role in your look & feel, and in your ability to communicate ideas. Learn how to select and style your images to complete your polished look.
Your company might not feel real until you have the t-shirt to prove it. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.
Icons are essential for quickly relaying concepts and catching users eyes as they scan through information. We include a selection of icons to embellish your work.
This 12+ page guide shows you how to apply your design specs to collateral, swag, products & websites. Industry secrets and lifetime updates included.
Two 30-min Consultations
Get expert support for your brand and marketing questions from Founder & Creative Director, Kari Kay. Choose when to use your consultations within 90 days of purchase.
Lean Design for Startups was developed by Kari Kay, the Founder and Creative Director of Plot Creative Studio based in Seattle, WA, to help more entrepreneurs bring their vision to life. Since 2006, Kari has developed creative strategies for startups, scaling companies, mid-size corporations, non-profit organizations, and Fortune 100s. Companies rely on Kari’s keen insights, strategic questions, and confident directives to define and refine their brand strategy and product design. A systems thinker who is passionate about efficiency and creativity, Kari brings design principles to businesses to help them pinpoint their value and focus their energy on what matters most.
Color Palette Options
Choose from one of five color options. Or, select the Custom Color Palette Add-on to work with us on a fully custom branded color palette. We’ll guide you to colors that resonate with your company and audience, and set you apart from competitors.
Easy to Use
Professionally Designed for Non-Designers
Take the guesswork out of applying your colors and fonts, or choosing images for your marketing materials.
Effortlessly Share with Team Members & Contractors
Managing assets between collaborators is a job in itself. Keep your design guidelines in one place, always ready to share.
Compatible with Any App, Platform or File Type
Ideal for a Variety of Businesses
- SaaS Companies
- Fitness Coaches
- Educators / Thought Leaders
- and more…
When to Use a Design Kit
Launch a New Brand
Accelerate your growth with a solid, scalable marketing foundation.
Save Time Hunting & Tweaking
Get your look & feel right the first time. Simply copy & paste directly from the provided guide to create consistently branded documents, web pages, social media and more.
Update Your Existing Look & Feel
Get your team on the same page with a consistent look & feel.
See Instant Improvements
Use your Design Kit during any point in your growth to solidify your look and create a memorable presence. Instead of trying out a new look with each product or piece of collateral, our comprehensive Design Kit allows you to reduce design work for you and your team with plug n’ play design.