Berner
Design Kit
- Color Palette for Print & Screen
- Font Selections & Styling
- Photo Style Selection
- Icon Family Selection
- Two 1-on-1 Consultations
- How-to Guide
Select from 5 Color Palettes
Berner Design Kit
This Design Kit suits brands with a clean, sophisticated vibe. Your audience would be drawn to this look & feel for its approachable elegance.
Whether your offerings center around events, entertainment, written content, social apps, and beyond, you’ll enjoy the balance of the refined palette and energetic attitude brought to life in the color palette, font selections, friendly icons and expressive photography styles.
Ideal for these brand archetypes:
Sage
Caregiver
Sovereign
Hero
Tags:
Clean, Detail-oriented, Expert, Dependable, Diligent, Heritage, Precise, Scientific, Technical
What’s Included


Font Selections & Hierarchy
Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.

Versatile Color Palette
Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.

Image Style
Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.

Swag Selection
Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style
Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.

Step-by Step Instructions
Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.
Also Includes:
✔️ Brand Launch Checklist
✔️ Design Kit Implementation Checklist
✔️ Matching One Sheet Template
✔️ Inspiring Inventor Spotlight
✔️ Tested for Accessibility Standards
✔️ Cloud-based—always in sync


Two 30-min Consultations
Get expert support for your brand and marketing questions from Founder & Creative Director, Kari Kay. Choose when to use your consultations within 90 days of purchase.
Kari has spent the past 15 years working with brands big and small. Her focus has primarily been on helping tech companies scale from day one to year five. However, her experience spans a variety of industries, including food and beverage, healthcare, education, wellness, fitness and more.
Color Palette Options
Choose from one of five color options. Or, select the Custom Color Palette Add-on to work with us on a fully custom branded color palette. We’ll guide you to colors that resonate with your company and audience, and set you apart from competitors.

Easy to Use

Professionally Designed for Non-Designers
Take the guesswork out of applying your colors and fonts, or choosing images for your marketing materials.

Effortlessly Share with Team Members & Contractors
Managing assets between collaborators is a job in itself. Keep your design guidelines in one place, always ready to share.
Compatible with Any App, Platform or File Type




Ideal for a Variety of Businesses
- SaaS Companies
- Developers
- Copywriters
- Consultants
- Physicians
- Fitness Coaches
- Stylists
- Authors
- Educators / Thought Leaders
- Speakers
- eCommerce
- and more…
When to Use a Design Kit
Launch a New Brand
Accelerate your growth with a solid, scalable marketing foundation.

Save Time Hunting & Tweaking
Get your look & feel right the first time. Simply copy & paste directly from the provided guide to create consistently branded documents, web pages, social media and more.
Update Your Existing Look & Feel
Get your team on the same page with a consistent look & feel.

See Instant Improvements
Use your Design Kit during any point in your growth to solidify your look and create a memorable presence. Instead of trying out a new look with each product or piece of collateral, our comprehensive Design Kit allows you to reduce design work for you and your team with plug n’ play design.