Berner

Design Kit

Color Palette for Print & Screen
Font Selections & Styling
Photo Style Selection
Icon Family Selection
Two 1-on-1 Consultations
How-to Guide

Select from 5 Color Palettes

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Berner Design Kit

This Design Kit suits brands with a clean, sophisticated vibe. Your audience would be drawn to this look & feel for its approachable elegance.

Whether your offerings center around events, entertainment, written content, social apps, and beyond, you’ll enjoy the balance of the refined palette and energetic attitude brought to life in the color palette, font selections, friendly icons and expressive photography styles.

Ideal for these brand archetypes:

Sage

Caregiver

Sovereign

Hero

Tags:

Clean, Detail-oriented, Expert, Dependable, Diligent, Heritage, Precise, Scientific, Technical

What’s Included

Font Selections & Hierarchy

Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.

Versatile Color Palette

Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.

Image Style

Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.

Swag Selection

Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.

Step-by Step Instructions

Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.

Also Includes:

✔️ Brand Launch Checklist

✔️ Design Kit Implementation Checklist

✔️ Matching One Sheet Template

✔️ Inspiring Inventor Spotlight

✔️ Tested for Accessibility Standards

✔️ Cloud-based—always in sync

Two 30-min Consultations

Get expert support for your brand and marketing questions from Founder & Creative Director, Kari Kay. Choose when to use your consultations within 90 days of purchase.

Kari has spent the past 15 years working with brands big and small. Her focus has primarily been on helping tech companies scale from day one to year five. However, her experience spans a variety of industries, including food and beverage, healthcare, education, wellness, fitness and more.

Color Palette Options

Choose from one of five color options. Or, select the Custom Color Palette Add-on to work with us on a fully custom branded color palette. We’ll guide you to colors that resonate with your company and audience, and set you apart from competitors.

Reserve your Design Kit today.

Starting at $2,700

Easy to Use

Professionally Designed for Non-Designers

Take the guesswork out of applying your colors and fonts, or choosing images for your marketing materials.

Managing assets between collaborators is a job in itself. Keep your design guidelines in one place, always ready to share.

Compatible with Any App, Platform or File Type

Ideal for a Variety of Businesses

SaaS Companies
Developers
Copywriters
Consultants

Physicians
Fitness Coaches
Stylists
Authors

Educators / Thought Leaders
Speakers
eCommerce
and more…

When to Use a Design Kit

Launch a New Brand

Accelerate your growth with a solid, scalable marketing foundation.

Save Time Hunting & Tweaking

Get your look & feel right the first time. Simply copy & paste directly from the provided guide to create consistently branded documents, web pages, social media and more.

Update Your Existing Look & Feel

Get your team on the same page with a consistent look & feel.

See Instant Improvements

Use your Design Kit during any point in your growth to solidify your look and create a memorable presence. Instead of trying out a new look with each product or piece of collateral, our comprehensive Design Kit allows you to reduce design work for you and your team with plug n’ play design.

Reserve your Design Kit today.

Starting at $2,700

Sleek, Futuristic, Elevated

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step of narrowing down a look & feel to effectively convey your brand message.

Science just didn’t seem that cool until these brands showed up. By embracing sleek design and sophisticated engineering these brands achieve an unbeatable combination that pushes beyond a product’s functional purpose. With the end users in mind, they strive to create a truly unique and enjoyable experience, setting them apart from their practical, bare-bones competitors. Attracting the attention of those “in the know” may well be a prerogative for companies looking to create a buzz around their ingenuity.

This look would be appropriate for brands in industries dominated by technology or those being disrupted with new philosophies and solutions. Notice how many of the brand samples appear approachable and energetic by bringing in a human component in contrast with high-tech devices. The color palettes are bold, bright and modern or fresh, clean and neutral. They have freedom to use unique fonts with crisp lines that speak to their creativity and engineered precision.

Ideal for these archetypes:

Innovator

Sage

Creator

Sovereign

Tags:

Clean, Detail-oriented, Energetic, High-end, Modern, Precise, Progressive, Scientific, Sophisticated, Technical, Sleek

Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are not intended to be used for your brand or for any other personal or commercial use.

Tip: Clean, minimalist design is highly appealing but can be difficult to execute well, especially in the early days of business. Every detail counts—be judicious with the quantity of words on a page, and select your imagery, icons and fonts with care. Be careful not to oversimplify your look, as you risk being bland and forgettable.

Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Scientific, Energetic, Approachable

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step of narrowing down a look & feel to effectively convey your brand message.

These brands have a natural ability to bring people into their process, presenting their work as fascinating discoveries and allowing others to join in their excitement. Though they may appear more laid back on the surface, these companies hold themselves to high standards, working hard to account for details that others may have missed.

Notice that many of the brand samples focus on people using their products more than on the products themselves. This is a great strategy, especially for companies with a product or service that is not very tangible. Humans bring the energy. The excitement of the outcomes they can achieve with these brands is reflected in the writing and emphasized with bold, bright and modern colors.

Ideal for these archetypes:

Innovator

Sage

Creator

Sovereign

Tags:

Approachable, Clean, Detail-oriented, Energetic, Expert, Modern, Precise, Progressive, Scientific, Sophisticated, Technical, Transparent

Is this the right feel for your brand?

Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Informed, Scholarly, Prudent

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel that will effectively convey your brand message.

The quest for knowledge in the modern world often starts with a simple online search that sends users traipsing down a rabbit hole of distraction and misinformation. These brands combat the frustration generated by the firehose of data that users are often subjected to by creating a more organized and factual experience. Their diligence supports more effective learning and vetted answers. This look would be appropriate for brands in highly regulated industries, such as healthcare or cyber security, that need to create an atmosphere of trustworthiness with rigorous attention to detail.

Brands with this vibe need to portray authority, diligence and precision, and therefore tend towards a clean, Spartan-like image. Depending on other characteristics of their brand personality, companies in this category will want to opt for a sparse, modern look to showcase their perceived futuristic foresight, or an image that hints at a historic heritage, studious tendencies and depth of knowledge.

Ideal for these archetypes:

Sage

Sovereign

Caregiver

Tags:

Analytical, Clean, Detail-oriented, Expertise, Historic, Intelligent, Modern, Practical, Precise, Smart, Scientific, Studious, Trustworthy

Is this the right feel for your brand?

TIP: Clean, minimalist design is highly appealing but can be difficult to execute well, especially in your early days. Every detail counts—be judicious with the quantity of words on a page, and select your imagery, icons and fonts with care. Be careful not to oversimplify your look, as you risk being bland and forgettable.