Hedy

Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide

Select from 5 Color Palettes

Hedy Design Kit

This Design Kit suits strong brands looking to take a stand or make a memorable impression. Your audience would be drawn to this look & feel for its bold, tell-it-like-it-is vibe and energizing qualities.

Whether your offerings center around music, artistic pursuits, political passions, apps, educational content, and more, you’ll enjoy the bold, boisterous attitude evident in the dark color palette, heavy font selections, icons and dramatic photography style.

Ideal for these brand archetypes:

Rebel

Creator

Innovator


Tags:

Bold, Dark, Edgy, Intense, Powerful, Serious, Strong


Select from 5 Color Palettes

Included in Every Design Kit

Font Selections & Hierarchy

Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.

Versatile Color Palette

Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.

Image Style

Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.

Swag Selection

Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.

Step-by Step Instructions

Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.


✔️ Brand Launch Checklist

✔️ Design Kit Implementation Checklist

✔️ Matching One Sheet Template

✔️ Supports Light & Dark Themes

✔️ Tested for Accessibility Standards

✔️ Cloud-based—always in sync

Two 30-min Consultations

Flexible Enough to Use Anywhere

Compatible with Any App

Built for Early Stage Startups & Solopreneurs

Ideal for Online Businesses
Launch a New Brand
Update Your Existing Look & Feel

Look Professional & Consistent as You Grow

Design Kits are Extensible & Scalable on Demand

Get Pivot Insurance™
for Peace of Mind
Purchase Add-ons to Increase your Speed to Market
Get Help Selecting Images
Custom Color Palette
On-demand Marketing Templates

Reserve Your Design Kit Today

Need help selecting a Design Kit?

Free Consultation

Design Kit FAQs

Edison

Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide

Select from 5 Color Palettes

Edison Design Kit

This Design Kit suits sophisticated brands targeting an elite group. Your audience would be drawn to this look & feel for its crisp, energizing qualities.

Whether your offerings center around real estate, biotechnology, artificial intelligence, and beyond, you’ll enjoy the versatility and evident in the high contrast color palette, font selections, streamlined icons and stylized photography.

Ideal for these brand archetypes:

Sovereign

Creator

Innovator


Tags:

Elite, Focused, Powerful, Refined, Serious, Sophisticated, Strong, Upscale


Select from 5 Color Palettes

Included in Every Design Kit

Font Selections & Hierarchy

Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.

Versatile Color Palette

Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.

Image Style

Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.

Swag Selection

Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.

Step-by Step Instructions

Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.


✔️ Brand Launch Checklist

✔️ Design Kit Implementation Checklist

✔️ Matching One Sheet Template

✔️ Supports Light & Dark Themes

✔️ Tested for Accessibility Standards

✔️ Cloud-based—always in sync

Two 30-min Consultations

Flexible Enough to Use Anywhere

Compatible with Any App

Built for Early Stage Startups & Solopreneurs

Ideal for Online Businesses
Launch a New Brand
Update Your Existing Look & Feel

Look Professional & Consistent as You Grow

Design Kits are Extensible & Scalable on Demand

Get Pivot Insurance™
for Peace of Mind
Purchase Add-ons to Increase your Speed to Market
Get Help Selecting Images
Custom Color Palette
On-demand Marketing Templates

Reserve Your Design Kit Today

Not sure which Design Kit to choose?

Request a Consultation

Design Kit FAQs

Lumen

Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide

Select from 5 Color Palettes

Lumen Design Kit

This Design Kit suits sophisticated brands targeting an elite group. Your audience would be drawn to this look & feel for its classic, upscale qualities.

Whether your offerings center around leather goods, fashion, fine wines, luxury vacations, rare books, and beyond, you’ll enjoy the elegance and simplicity created by the balanced color palette, font selections, and traditional photography style.

Ideal for these brand archetypes:

Sovereign

Creator


Tags:

Elite, Focused, Powerful, Refined, Serious, Sophisticated, Strong, Upscale


Select from 5 Color Palettes

Included in Every Design Kit

Font Selections & Hierarchy

Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.

Versatile Color Palette

Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.

Image Style

Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.

Swag Selection

Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.

Step-by Step Instructions

Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.


✔️ Brand Launch Checklist

✔️ Design Kit Implementation Checklist

✔️ Matching One Sheet Template

✔️ Supports Light & Dark Themes

✔️ Tested for Accessibility Standards

✔️ Cloud-based—always in sync

Two 30-min Consultations

Flexible Enough to Use Anywhere

Compatible with Any App

Built for Early Stage Startups & Solopreneurs

Ideal for Online Businesses
Launch a New Brand
Update Your Existing Look & Feel

Look Professional & Consistent as You Grow

Design Kits are Extensible & Scalable on Demand

Get Pivot Insurance™
for Peace of Mind
Purchase Add-ons to Increase your Speed to Market
Get Help Selecting Images
Custom Color Palette
On-demand Marketing Templates

Reserve Your Design Kit Today

Need help selecting a Design Kit?

Free Consultation

Design Kit FAQs

Athletic, Strong, Dedicated

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Resilience and commitment require conviction. A sense of conviction often comes from overcoming difficult, even unjust situations. This board speaks to those intent on resolving a conflict, whether internal or external, and encouraging them to face it head on with confidence.

Brands with this focus may express their strength through pronounced contrast between dark and light colors, or heavy lines and ultra-thin ones. The use of sharp edges, angles, bold colors, or large areas of color lend themselves to dramatic presentations. Combined with powerful imagery and copywriting, these brands become a memorable force in the market.

Ideal for these archetypes:

Hero

Rebel

Tags:

Athletic, Dedicated, Disciplined, Focused, Intense, Powerful, Strong


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences looking for discipline may be searching for something they lack on their own. If your brand can position itself as the motivator and accountability partner to drive them towards the change they’re seeking, your company will become a valuable—even necessary—addition to their life.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Powerful, Serious, Balanced

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Expertise is difficult to imitate—authority even moreso. These brands aspire to find answers that have evaded all others, to provide resolution for difficult situations, or to correct what hadn’t been done right the first time. They present a reasonable and responsible image, referencing data and drawing on wisdom gained from years of experience and keen observations.

Brands with this calm, deliberate approach are best represented by an equally serene visual identity and tone of voice. Neutral or classic colors, simple layouts, crisp fonts, and minimal decoration create a feeling of balance and trustworthiness.

Ideal for these archetypes:

Sovereign

Sage

Tags:

Authoritative, Balanced, Careful, Cautious, Fair, Intelligent, Powerful, Practical, Serious, Smart, Strong, Trustworthy


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Romantic, Indulgent, Luxurious

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Offering an escape from everyday nuisances and bland experiences, these brands tempt us away from our worries and embrace our inner passions. Whether looking for a literal escape in the form of a vacation, or a metaphorical escape with delicious scents to awaken our senses, we can be assured that each encounter with these brands is a treat. We’re given the feeling that no expense has been spared so we can enjoy the very best life has to offer.

Achieving this level of luxury doesn’t mean everything is laden in gold and ivory. At the core of these brands is the notion of comfort and confidence—helping others feel valued. This can take many forms. But as the samples below show us, selecting sharp lines, contrasting type, warm color palettes and intimate images will convey seductive pleasure and a promise of enduring affection.

Ideal for these archetypes:

Lover

Sovereign

Tags:

Comfortable, Confident, Exciting, Indulgent, Luxurious, Passionate, Pleasurable, Powerful, Romantic, Seductive, Strong


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Sexy, Sleek, High End

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Nothing is more attractive than a confident, independent spirit. Brands with this vibe make their own rules, and often end up defining categories due to their innate magnetism and alluring sense of perfection. Tenacious and seductive, these brands have the ability to persuade with pleasure, using their “it” factor to draw key partners that enhance their offerings even further. It’s not uncommon for these brands to be driven by an individual founder with similar qualities.

Audiences drawn to these brands want to feel attractive themselves—to experience even a hint of what they perceive as the highest echelon in quality and experience. Brands centered around passion tend to use high contrast fonts and images, dramatic photography with stark lighting and serious expressions. A sense of mystery, intrigue and luxury is ever-present, driving the audience’s pursuit of that something more they don’t yet have and desperately want.

Ideal for these archetypes:

Lover

Sovereign

Hero

Creator

Tags:

Alluring, Confident, Dramatic, High-end, Independent, Indulgent, Passionate, Powerful, Sexy, Sleek, Serious, Strong, Understated


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Dramatic, Powerful, Dark

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

This mood board showcases a dramatic, powerful presence. This look would be appropriate for brands that have a mysterious, stimulating, other-worldly quality to them. Your audience would be drawn to this if they are curious, open-minded thinkers who like to use their imagination and explore new ideas.

Ideal for these archetypes:

Innovator

Explorer

Hero

Tags:

Mysterious, dramatic, powerful, dark, other-wordly, magical, dreamlike, suspenseful, cerebral, moody, intense


Is this the right feel for your brand?

These images show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are not intended to be used for your brand or for any other personal or commercial use.

TIP: Darker imagery and color palettes may not be appropriate for every audience. It could be perceived as too ominous, abstract or serious for some. Keep that in mind as you think about your ideal customers.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit