Benz

Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide

Select from 5 Color Palettes

Benz Design Kit Overview

This Design Kit suits brands with a penchant for practicality and a taste for adventure. Your audience would be drawn to this look & feel for its casual, natural and energizing qualities.

Whether your offerings center around the outdoors, STEM, athletics, political passions, apps, educational content, and more, you’ll enjoy the approachability of the bright, earthy color palette, bold font selections, icons and dramatic photography style.

Ideal for these brand archetypes:

Explorer

Hero

Creator

Innovator


Tags:

Adventurous, Bold, Bright, Earthy, Energetic, Independent, Natural, Practical


Select from 5 Color Palettes

Included in Every Design Kit

Font Selections & Hierarchy

Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.

Versatile Color Palette

Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.

Image Style

Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.

Swag Selection

Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.

Step-by Step Instructions

Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.


✔️ Brand Launch Checklist

✔️ Design Kit Implementation Checklist

✔️ Matching One Sheet Template

✔️ Supports Light & Dark Themes

✔️ Tested for Accessibility Standards

✔️ Cloud-based—always in sync

Two 30-min Consultations

Flexible Enough to Use Anywhere

Compatible with Any App

Built for Early Stage Startups & Solopreneurs

Ideal for Online Businesses
Launch a New Brand
Update Your Existing Look & Feel

Look Professional & Consistent as You Grow

Design Kits are Extensible & Scalable on Demand

Get Pivot Insurance™
for Peace of Mind
Purchase Add-ons to Increase your Speed to Market
Get Help Selecting Images
Custom Color Palette
On-demand Marketing Templates

Start Using Your Design Kit Today

Need help selecting a Design Kit?

Free Consultation

Design Kit FAQs

Daguerre

Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide

Select from 5 Color Palettes

Daguerre Design Kit

This Design Kit suits strong brands looking to take a stand or make a memorable impression. Your audience would be drawn to this look & feel for its bold, tell-it-like-it-is vibe and energizing qualities.

Whether your offerings center around music, artistic pursuits, political passions, apps, educational content, and more, you’ll enjoy the bold, boisterous attitude evident in the dark color palette, heavy font selections, icons and dramatic photography style.

Ideal for these brand archetypes:

Creator

Sage

Innovator

Sovereign

Innocent

Explorer


Tags:

Clean, Independent, Modern, Refined, Serious, Subtle


Included in Every Design Kit

Font Selections & Hierarchy

Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.

Versatile Color Palette

Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.

Image Style

Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.

Swag Selection

Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.

Step-by Step Instructions

Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.


✔️ Brand Launch Checklist

✔️ Design Kit Implementation Checklist

✔️ Matching One Sheet Template

✔️ Supports Light & Dark Themes

✔️ Tested for Accessibility Standards

✔️ Cloud-based—always in sync

Two 30-min Consultations

Flexible Enough to Use Anywhere

Compatible with Any App

Built for Early Stage Startups & Solopreneurs

Ideal for Online Businesses
Launch a New Brand
Update Your Existing Look & Feel

Look Professional & Consistent as You Grow

Design Kits are Extensible & Scalable on Demand

Get Pivot Insurance™
for Peace of Mind
Purchase Add-ons to Increase your Speed to Market
Get Help Selecting Images
Custom Color Palette
On-demand Marketing Templates

Reserve Your Design Kit Today

Need help selecting a Design Kit?

Free Consultation

Design Kit FAQs

Clear, Expressive, Bold

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Brands in this category don’t shy away from attention. Punchy, straightforward and confident, these companies know how to make a statement and be comfortable in their own skin. Customers are drawn to them for their aura of success, creative tendencies, and their ability to reinvent or breathe life into tired industries or approaches.

Notice how the sample brands below selected strong colors, geometric shapes, and fonts. Instead of a delicate palette or subtle details, they’ve opted for dim, naturally lit photos, heavy-handed color and thick, sharp-edged lines. Combined, these elements produce an energetic look that allows room for experimental variations to keep them looking fresh.

Ideal for these archetypes:

Creator

Hero

Sovereign

Tags:

Bold, Bright, Confident, Clear, Creative, Expressive, Smart, Independent, Refreshing, Strong


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences drawn to this look want to see strength and courage. Whether they seek this to supplement what they feel they lack themselves, or because they demand the best, this crowd will be particular. They will be put off by anything appearing weak, non-committal or inauthentic. Be decisive and admit when a mistake has been made.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Understated, Minimal, Professional

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Naturally sleek, these brands have a gift for making a statement without shouting for attention. Their elegance and clarity attracts an audience with picky palettes who yearn for the best in whatever products or services they seek.

When it comes to feel, nuance and subtlety are weapons in the hands of these brands. Thoughtfully selected type styles, colors and textures are woven together to create a rich, layered experience. Brand experiences can be further enhanced with clever wording and unique scavenged materials that help share a story that goes beyond the product or service being offered. In this way, the audience becomes part of the experience in a more intimate way, bonding with the brand through their own intellect and imaginations.

Ideal for these archetypes:

Creator

Sovereign

Explorer

Tags:

Artistic, Clear, Clever, Creative, Elegant, High-end, Independent, Mysterious, Natural, Nuanced, Polished, Professional, Sleek, Subtle, Understated, Unique


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Lighthearted, Sweet, Relational

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Like a breath of fresh air, these brands are surprisingly effective at cutting through categories where stuffy, overcomplicated, unfair or rule-laden institutions have dominated. With customer happiness at their core, these brands convey a cheerful disposition and draw in scads of users who may have felt neglected, mistreated, bored, or frustrated with the powers that be.

Brands oozing positivity often use color and bold fonts to call attention to what they might consider the better, easier choice. A playful tone, bubbly spokesperson and simple messaging seals the deal for those wary of dry content or legalese. Lots of wide-open spaces and clean layouts drive home a reassuring vibe of simplicity and freedom.

Ideal for these archetypes:

Innocent

Lover

Caregiver

Citizen

Tags:

Approachable, Cheerful, Fun, Happy, Independent, Liberating, Positive, Refreshing, Simple


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Witty, Ridiculous, Sophisticated

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Dry humor isn’t for everyone, but it does a fine job getting a point across without bringing down the mood. These brands have a knack for spotting oddities and inconsistencies that can make us laugh and think critically simultaneously. Those drawn to this approach tend to appreciate the intellectual sparring that surrounds brands in this category. Some may watch in amusement while they poke fun at any number of topics or personalities, from political or religious leaders to daily life occurrences. They provide a charming alternative to conversations that could otherwise be difficult, dreadful, or just plain awkward.

Brands with this vibe can take on many visual forms. Tonally, they may come across as posh, stuffy or uppity at first, only to pepper in random curse words or absurd concepts that keep the audience on their toes, trying to anticipate their next jab.

Ideal for these archetypes:

Jester

Lover

Tags:

Composed, Entertaining, Funny, Intelligent, Independent, Polished, Relational, Ridiculous, Sophisticated, Strategic, Witty


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Edgy, Funny, Insatiable

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

The combination of edgy and funny can be expressed in a number of styles, ranging from parody to overt and absurd. Something seemingly innocent might be anything but(t) upon closer inspection.

Depending on the humor, these brands can take on many styles, but will tend towards either a strong, in-your-face appearance with bold fonts and colors, or juvenile scrawling like the drawings found on middle school students’ notebooks. A more sophisticated brand with other archetypal characteristics might take on a stuffy appearance to catch people off guard when their real personality comes out.

Ideal for these archetypes:

Jester

Lover

Tags:

Bold, Edgy, Expressive, Fun, Funny, Independent, Intelligent, Insatiable, Ridiculous, Smart


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.